How popular isFitOn in search?
In August 2026, there were an estimated 22.2K branded searches for FitOn worldwide which is down 32.9% over the last 11 months. FitOn holds 0.84% estimated Share of Search among fitness apps worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Strava84.8%
MyFitnessPal13.9%
FitOn0.84%
Peloton0.46%
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Which fitness apps compete with FitOn?
Share of Search by month for Strava, MyFitnessPal, FitOn. The figures are in the table below the chart.
View monthly share of search table
| Month | Strava | MyFitnessPal | FitOn | Peloton |
|---|---|---|---|---|
| Oct 2025 | 78.9% | 19.4% | 1.2% | 0.52% |
| Nov 2025 | 78.6% | 19.3% | 1.4% | 0.64% |
| Dec 2025 | 81.6% | 16.4% | 1.2% | 0.81% |
| Jan 2026 | 75.3% | 22.6% | 1.4% | 0.75% |
| Feb 2026 | 78.7% | 19.4% | 1.2% | 0.78% |
| Mar 2026 | 79.2% | 19.4% | 0.96% | 0.43% |
| Apr 2026 | 79.2% | 19.4% | 0.96% | 0.43% |
| May 2026 | 82.1% | 16.5% | 0.99% | 0.44% |
| Jun 2026 | 84.8% | 13.9% | 0.84% | 0.46% |
| Jul 2026 | 82% | 16.5% | 0.99% | 0.54% |
| Aug 2026 | 84.8% | 13.9% | 0.84% | 0.46% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84.8% | 2.2M | +22.4% | +2.8 points | |
| 2, held 2nd | 13.9% | 368K | 0% | -2.6 points | |
| 3, held 3rd | 0.84% | 22.2K | 0% | -0.2 points | |
| 4, held 4th | 0.46% | 12.1K | 0% | -0.1 points |
1.
Strava84.8%
Held 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share +2.8 points.
13.9%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -2.6 points.
3.
FitOn0.84%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
Peloton0.46%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between FitOn and its closest rivals
How has branded search demand for FitOn changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for FitOn worldwide fell from 33.1K to 22.2K.
- Across the 11 months ending August 2026, FitOn’s estimated Share of Search among fitness apps worldwide held steady, from 1.2% to 0.84%.
How did search popularity change for fitness apps worldwide in August 2026?
4 changes
In August 2026, Strava gained estimated Share of Search among fitness apps worldwide, from 82% to 84.8%.
In August 2026, MyFitnessPal lost estimated Share of Search among fitness apps worldwide, from 16.5% to 13.9%.
Estimated monthly branded searches for FitOn worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.
Estimated monthly branded searches for Peloton worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
How is FitOn measured?
Brandwave collects information about searches that people make online using FitOn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- fiton
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Is FitOn your brand?
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