Brandwave

FitOn vs Nike Training Club:Which is more popular?

In September 2026, FitOn and Nike Training Club were level in searches among fitness apps worldwide, with an estimated 22.2K branded searches each, at 0.66% of the total each. When we asked ChatGPT and Google AI Overviews about fitness apps, Nike Training Club appeared in four of the five answers and FitOn in three. Nike Training Club was mentioned before FitOn in every answer.

Among fitness apps worldwide in September 2026

Who do people search for more?

FitOn and Nike Training Club are searched for about as often as each other.

FitOn 22.2K searchesNike Training Club 22.2K searches

Who does AI mention more?

Nike Training Club, mentioned in 4 of 5 answers, FitOn in 3

Nike Training Club in 4 of 5FitOn in 3 of 5

Who does AI recommend more?

Nike Training Club, named ahead of FitOn in every answer

Nike Training Club first in 4FitOn never first

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Top fitness apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nike Training Club was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. FitOn was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Nike Training Club was listed before FitOn in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nike Training Club1st
  2. FitOn2nd
  3. Strava3rd
  4. Fitbod4th
  5. Peloton5th
  6. MyFitnessPal6th
  7. Les Mills–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nike Training Club4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Strava3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FitOn3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peloton2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fitbod2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MyFitnessPal1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Les Mills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fitness apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is FitOn or Nike Training Club more popular in search?

This chart shows how often people search Google for FitOn and Nike Training Club by name. Each line represents a brand's share of searches for all seven fitness apps we track, month by month, from English-language searches worldwide.

FitOn and Nike Training Club among fitness apps worldwide, by month

Share of searches by month for FitOn, Nike Training Club. The figures are in the table below the chart.

View monthly share of searches table
MonthStravaPelotonMyFitnessPalLes MillsFitbodFitOnNike Training Club
Oct 202553.1%24.3%15.9%3.9%0.64%0.96%1.2%
Nov 202555%25.2%13.5%3.3%0.81%0.99%1.2%
Dec 202556.5%26%11.4%3.4%0.84%0.84%1%
Jan 202650.1%23.1%18.4%4.5%1.1%1.1%1.7%
Feb 202657.8%21.8%14.2%3.5%0.86%0.86%1%
Mar 202660.6%18.5%14.9%3.7%0.73%0.73%0.9%
Apr 202661%18.7%15%3%0.74%0.74%0.9%
May 202662.7%19.2%12.6%3.1%0.76%0.76%0.93%
Jun 202666.2%16.6%10.9%4%0.8%0.66%0.8%
Jul 202662.1%19.1%12.5%3.7%0.92%0.75%0.92%
Aug 202666.7%16.7%11%3.3%0.81%0.66%0.81%
Sep 202666.9%16.8%11%3.3%0.66%0.66%0.66%

How has the FitOn and Nike Training Club comparison changed over the last 12 months?

3 findings
  • FitOn was ahead of Nike Training Club in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, FitOn’s share of searches among fitness apps worldwide moved from 0.96% to 0.66%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
  • Across the 12 months ending September 2026, Nike Training Club’s share of searches among fitness apps worldwide moved from 1.2% to 0.66%, and its estimated monthly branded searches moved from 40.5K to 22.2K.

How did search popularity change for fitness apps worldwide in September 2026?

2 changes
  1. In September 2026, FitOn rose from 7th to 6th among fitness apps worldwide.

  2. In September 2026, Nike Training Club fell from 6th to 7th among fitness apps worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using FitOn’s and Nike Training Club’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FitOn

1 branded search term

  • fiton

Nike Training Club

1 branded search term

  • nike training club

How the Brand Demand Index is measured

Other head-to-heads among fitness apps

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