Brandwave

How popular isNike Training Club?

In September 2026, people searched for Nike Training Club by name about 22,200 times worldwide, a 45.2% decrease from the previous year. These searches made up 0.66% of all global fitness app searches, placing Nike Training Club seventh out of seven apps. When we asked both ChatGPT and Google AI Overviews about fitness apps, Nike Training Club appeared in four of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

Nike Training Club is the seventh most searched of 7 competitors and the most recommended in AI answers.

  1. StravaShare of searches 66.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. PelotonShare of searches 16.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. MyFitnessPalShare of searches 11%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. Les MillsShare of searches 3.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Nike Training ClubShare of searches 0.66%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top fitness apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nike Training Club was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nike Training Club is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nike Training Club1st
  2. FitOn2nd
  3. Strava3rd
  4. Fitbod4th
  5. Peloton5th
  6. MyFitnessPal6th
  7. Les Mills–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nike Training Club4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Strava3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FitOn3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peloton2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fitbod2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MyFitnessPal1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Les Mills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fitness apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which fitness apps compete with Nike Training Club?

Nike Training Club against fitness apps worldwide, by month

Share of searches by month for Strava, Peloton, MyFitnessPal, Les Mills, Nike Training Club. The figures are in the table below the chart.

View monthly share of searches table
MonthStravaPelotonMyFitnessPalLes MillsFitbodFitOnNike Training Club
Oct 202553.1%24.3%15.9%3.9%0.64%0.96%1.2%
Nov 202555%25.2%13.5%3.3%0.81%0.99%1.2%
Dec 202556.5%26%11.4%3.4%0.84%0.84%1%
Jan 202650.1%23.1%18.4%4.5%1.1%1.1%1.7%
Feb 202657.8%21.8%14.2%3.5%0.86%0.86%1%
Mar 202660.6%18.5%14.9%3.7%0.73%0.73%0.9%
Apr 202661%18.7%15%3%0.74%0.74%0.9%
May 202662.7%19.2%12.6%3.1%0.76%0.76%0.93%
Jun 202666.2%16.6%10.9%4%0.8%0.66%0.8%
Jul 202662.1%19.1%12.5%3.7%0.92%0.75%0.92%
Aug 202666.7%16.7%11%3.3%0.81%0.66%0.81%
Sep 202666.9%16.8%11%3.3%0.66%0.66%0.66%
  1. 1.Strava

    66.9%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Peloton

    16.8%

    Held 2nd. 562K estimated branded searches, 0% vs prior month. Share 0 points.

  3. Held 3rd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Les Mills

    3.3%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Fitbod

    0.66%

    Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  6. 6.FitOn

    0.66%

    Moved from 7th to 6th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  7. Moved from 6th to 7th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

Compare popularity between Nike Training Club and its closest rivals

Every comparison with Nike Training Club

9 comparisons

How has branded search demand for Nike Training Club changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nike Training Club worldwide fell from 40.5K to 22.2K.
  • Across the 12 months ending September 2026, Nike Training Club’s share of searches among fitness apps worldwide decreased from 1.2% to 0.66%.
  • Across the 12 months ending September 2026, Nike Training Club fell from 5th to 7th among fitness apps worldwide.

How did search popularity change for fitness apps worldwide in September 2026?

6 changes
  1. In September 2026, FitOn rose from 7th to 6th among fitness apps worldwide.

  2. In September 2026, Nike Training Club fell from 6th to 7th among fitness apps worldwide.

  3. Estimated monthly branded searches for Strava worldwide rose 22.4% over 12 measured months, from 1.8M to 2.2M in September 2026.

  4. Estimated monthly branded searches for MyFitnessPal worldwide fell 33.1% over 12 measured months, from 550K to 368K in September 2026.

  5. Estimated monthly branded searches for Peloton worldwide fell 32.9% over 12 measured months, from 838K to 562K in September 2026.

  6. Estimated monthly branded searches for Les Mills worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

How are Nike Training Club’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Nike Training Club’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

Where does Nike Training Club compete?

Nike Training Club is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fitness apps7th of 70.66%Shown above
Workout apps8th of 80.72%Show ranking
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Is Nike Training Club your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.