Les Mills vs Nike Training Club:Which is more popular?
In September 2026, Les Mills had more branded searches than Nike Training Club among fitness apps worldwide. Les Mills had about 110,000 branded searches, while Nike Training Club had 22,200. Les Mills made up 3.3% of all fitness app searches we track, and Nike Training Club accounted for 0.66%. When we asked ChatGPT and Google AI Overviews about fitness apps, Nike Training Club appeared in four of the five answers and Les Mills in none.
Who do people search for more?
Les Mills, about 5 searches for every 1 for Nike Training Club
Who does AI mention more?
Nike Training Club, mentioned in 4 of 5 answers, Les Mills in 0
Who does AI recommend more?
Nike Training Club, the only one of the two named
Follow Les Mills vs Nike Training Club and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top fitness apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nike Training Club was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Les Mills did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Nike Training Club1st
FitOn2nd
Strava3rd
Fitbod4th
Peloton5th
MyFitnessPal6th- Les Mills–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nike Training Club4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Strava3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- FitOn3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Peloton2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fitbod2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MyFitnessPal1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Les Mills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fitness apps
5 answers
Asked ChatGPT
“Which fitness app should I use?”
Asked ChatGPT
“What are the best fitness apps?”
Asked ChatGPT
“What's the best fitness app for daily workouts?”
Searched Google, AI Overview
“fitness apps”
Searched Google, AI Overview
“workout tracking app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Les Mills or Nike Training Club more popular in search?
This chart shows how often people search Google for Les Mills and Nike Training Club by name. Each line represents a brand's share of searches for all seven fitness apps we track, month by month, from English-language searches worldwide.
Share of searches by month for Les Mills, Nike Training Club. The figures are in the table below the chart.
View monthly share of searches table
| Month | Strava | Peloton | MyFitnessPal | Les Mills | Fitbod | FitOn | Nike Training Club |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 24.3% | 15.9% | 3.9% | 0.64% | 0.96% | 1.2% |
| Nov 2025 | 55% | 25.2% | 13.5% | 3.3% | 0.81% | 0.99% | 1.2% |
| Dec 2025 | 56.5% | 26% | 11.4% | 3.4% | 0.84% | 0.84% | 1% |
| Jan 2026 | 50.1% | 23.1% | 18.4% | 4.5% | 1.1% | 1.1% | 1.7% |
| Feb 2026 | 57.8% | 21.8% | 14.2% | 3.5% | 0.86% | 0.86% | 1% |
| Mar 2026 | 60.6% | 18.5% | 14.9% | 3.7% | 0.73% | 0.73% | 0.9% |
| Apr 2026 | 61% | 18.7% | 15% | 3% | 0.74% | 0.74% | 0.9% |
| May 2026 | 62.7% | 19.2% | 12.6% | 3.1% | 0.76% | 0.76% | 0.93% |
| Jun 2026 | 66.2% | 16.6% | 10.9% | 4% | 0.8% | 0.66% | 0.8% |
| Jul 2026 | 62.1% | 19.1% | 12.5% | 3.7% | 0.92% | 0.75% | 0.92% |
| Aug 2026 | 66.7% | 16.7% | 11% | 3.3% | 0.81% | 0.66% | 0.81% |
| Sep 2026 | 66.9% | 16.8% | 11% | 3.3% | 0.66% | 0.66% | 0.66% |
How has the Les Mills and Nike Training Club comparison changed over the last 12 months?
3 findings
- Les Mills was ahead of Nike Training Club in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Les Mills’ share of searches among fitness apps worldwide moved from 3.9% to 3.3%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Nike Training Club’s share of searches among fitness apps worldwide moved from 1.2% to 0.66%, and its estimated monthly branded searches moved from 40.5K to 22.2K.
How did search popularity change for fitness apps worldwide in September 2026?
2 changes
In September 2026, Nike Training Club fell from 6th to 7th among fitness apps worldwide.
Estimated monthly branded searches for Les Mills worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Les Mills’ and Nike Training Club’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Les Mills
1 branded search term
- les mills
Nike Training Club
1 branded search term
- nike training club
Other head-to-heads among fitness apps
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.