Brandwave

Workout apps:Which brands are most popular in search?

In August 2026, Strava was the most searched among workout apps worldwide, with an estimated 2.2M branded searches and 95.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Strava95.4%
  2. Freeletics1.7%
  3. Fitbod1.2%
  4. Nike Training Club1.2%
  5. Peloton0.52%

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Share of SearchLeaderboard

Compare the apps people follow workouts in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among workout apps worldwide, by month

Share of Search by month for Strava. The figures are in the table below the chart.

View monthly share of search table
MonthStravaFreeleticsFitbodNike Training ClubPeloton
Oct 202595%1.7%0.94%1.7%0.63%
Nov 202593.3%2.5%1.4%2.1%0.75%
Dec 202593.5%2.5%1.4%1.7%0.92%
Jan 202691.9%3%1.7%2.5%0.91%
Feb 202693.9%2.1%1.4%1.7%0.93%
Mar 202695.2%1.7%1.2%1.4%0.51%
Apr 202695.2%1.7%1.2%1.4%0.51%
May 202695.2%1.7%1.2%1.4%0.51%
Jun 202695.4%1.7%1.2%1.2%0.52%
Jul 202694.5%2.1%1.4%1.4%0.62%
Aug 202695.4%1.7%1.2%1.2%0.52%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Strava

    95.4%

    Held 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share +1 points.

  2. 2.Freeletics

    1.7%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Fitbod

    1.2%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Nike Training Club

    1.2%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Peloton

    0.52%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among workout apps worldwide?

In August 2026, Strava was the most searched among workout apps worldwide, with an estimated 2.2M branded searches and 95.4% estimated Share of Search within this set. Freeletics is in 2nd place, 93.7 percentage points behind at 1.7% Share of Search.

Global workout apps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Strava95% → 95.4%95.4%Jun 202691.9%Jan 20261st
Freeletics1.7%3%Jan 20261.7%Oct 20252nd
Fitbod0.94% → 1.2%1.7%Jan 20260.94%Oct 20254th → 3rd
Nike Training Club1.7% → 1.2%2.5%Jan 20261.2%Jun 20263rd → 4th
Peloton0.63% → 0.52%0.93%Feb 20260.51%Mar 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Nike Training Club’s estimated Share of Search among workout apps worldwide decreased from 1.7% to 1.2%.
  • Across the 11 months ending August 2026, Strava’s estimated Share of Search among workout apps worldwide peaked at 95.4% in June 2026 and was lowest at 91.9% in January 2026.
  • Across the 11 months ending August 2026, Freeletics’ estimated Share of Search among workout apps worldwide peaked at 3% in January 2026 and was lowest at 1.7% in October 2025.
  • Across the 11 months ending August 2026, Nike Training Club’s estimated Share of Search among workout apps worldwide peaked at 2.5% in January 2026 and was lowest at 1.2% in June 2026.
  • Across the 11 months ending August 2026, Fitbod rose from 4th to 3rd among workout apps worldwide.
  • Across the 11 months ending August 2026, Nike Training Club fell from 3rd to 4th among workout apps worldwide.
  • Across the 11 months ending August 2026, Strava, Freeletics and Peloton held steady: their estimated Share of Search among workout apps worldwide each moved less than 0.5 percentage points.

How did search popularity change for workout apps worldwide in August 2026?

  1. In August 2026, Strava gained estimated Share of Search among workout apps worldwide, from 94.5% to 95.4%.

  2. Estimated monthly branded searches for Fitbod worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.

  3. Estimated monthly branded searches for Nike Training Club worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.

  4. Estimated monthly branded searches for Peloton worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

How the Brand Demand Index is measured

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