Brandwave

How popular isPeloton in search?

In August 2026, there were an estimated 12.1K branded searches for Peloton worldwide which is down 18.2% over the last 11 months. Peloton holds 0.52% estimated Share of Search among workout apps worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Strava95.4%
  2. Freeletics1.7%
  3. Fitbod1.2%
  4. Nike Training Club1.2%
  5. Peloton0.52%
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Which workout apps compete with Peloton?

Peloton against workout apps worldwide, by month

Share of Search by month for Strava, Peloton. The figures are in the table below the chart.

View monthly share of search table
MonthStravaFreeleticsFitbodNike Training ClubPeloton
Oct 202595%1.7%0.94%1.7%0.63%
Nov 202593.3%2.5%1.4%2.1%0.75%
Dec 202593.5%2.5%1.4%1.7%0.92%
Jan 202691.9%3%1.7%2.5%0.91%
Feb 202693.9%2.1%1.4%1.7%0.93%
Mar 202695.2%1.7%1.2%1.4%0.51%
Apr 202695.2%1.7%1.2%1.4%0.51%
May 202695.2%1.7%1.2%1.4%0.51%
Jun 202695.4%1.7%1.2%1.2%0.52%
Jul 202694.5%2.1%1.4%1.4%0.62%
Aug 202695.4%1.7%1.2%1.2%0.52%
Sep 2026—————

  1. 1.Strava

    95.4%

    Held 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share +1 points.

  2. 2.Freeletics

    1.7%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Fitbod

    1.2%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Nike Training Club

    1.2%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Peloton

    0.52%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Peloton and its closest rivals

How has branded search demand for Peloton changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Peloton worldwide fell from 14.8K to 12.1K.
  • Across the 11 months ending August 2026, Peloton’s estimated Share of Search among workout apps worldwide held steady, from 0.63% to 0.52%.

How did search popularity change for workout apps worldwide in August 2026?

  1. In August 2026, Strava gained estimated Share of Search among workout apps worldwide, from 94.5% to 95.4%.

  2. Estimated monthly branded searches for Fitbod worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.

  3. Estimated monthly branded searches for Nike Training Club worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.

  4. Estimated monthly branded searches for Peloton worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

Where does Peloton compete?

Peloton is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fitness apps4th of 40.46%Show ranking
Workout apps5th of 50.52%Shown above
Treadmill brands4th of 51.4%Show ranking
Exercise bike brands5th of 52%Show ranking
Rowing machine brands4th of 65.8%Show ranking

How is Peloton measured?

Brandwave collects information about searches that people make online using Peloton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • peloton app

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How the Brand Demand Index is measured

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