Brandwave

Exercise bike brands:Which brands are most popular in search?

Echelon and Technogym share the highest estimated Share of Search among exercise bike brands worldwide, at 34% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Echelon34%
  2. Technogym34%
  3. NordicTrack15.3%
  4. Wahoo14.6%
  5. Peloton2%

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Share of SearchLeaderboard

Compare the exercise bike brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among exercise bike brands worldwide, by month

Share of Search by month for Echelon, Technogym, NordicTrack, Wahoo, Peloton. The figures are in the table below the chart.

View monthly share of search table
MonthEchelonTechnogymNordicTrackWahooPeloton
Oct 202526.6%39.6%14.6%16.8%2.4%
Nov 202524.1%36%19.7%18%2.2%
Dec 202522.8%33.9%22.8%17.5%3.1%
Jan 202624.6%36.6%20.1%15.4%3.3%
Feb 202625.2%37.6%20.6%13.2%3.4%
Mar 202628.3%42.3%15.5%11.8%2.1%
Apr 202628.9%43.2%13%12.8%2.1%
May 202631.4%38.3%14.1%13.9%2.3%
Jun 202632%39%14.4%12.3%2.3%
Jul 202631.4%38.3%14.1%14%2.3%
Aug 202634%34%15.3%14.6%2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Echelon

    34%

    Moved from 2nd to 1st. 201K estimated branded searches, +21.8% vs prior month. Share +2.6 points.

  2. 2.Technogym

    34%

    Moved from 1st to 2nd. 201K estimated branded searches, 0% vs prior month. Share -4.2 points.

  3. 3.NordicTrack

    15.3%

    Held 3rd. 90.5K estimated branded searches, +22.3% vs prior month. Share +1.2 points.

  4. 4.Wahoo

    14.6%

    Held 4th. 86.4K estimated branded searches, +17.7% vs prior month. Share +0.7 points.

  5. 5.Peloton

    2%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among exercise bike brands worldwide?

Echelon and Technogym share the highest estimated Share of Search among exercise bike brands worldwide, at 34% in August 2026.

Global exercise bike brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Echelon26.6% → 34%34%Aug 202622.8%Dec 20252nd → 1st
Technogym39.6% → 34%43.2%Apr 202633.9%Dec 20251st → 2nd
NordicTrack14.6% → 15.3%22.8%Dec 202513%Apr 20264th → 3rd
Wahoo16.8% → 14.6%18%Nov 202511.8%Mar 20263rd → 4th
Peloton2.4% → 2%3.4%Feb 20262%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Echelon’s estimated Share of Search among exercise bike brands worldwide increased from 26.6% to 34%.
  • Across the 11 months ending August 2026, Technogym’s estimated Share of Search among exercise bike brands worldwide decreased from 39.6% to 34%.
  • Across the 11 months ending August 2026, NordicTrack’s estimated Share of Search among exercise bike brands worldwide increased from 14.6% to 15.3%.
  • Across the 11 months ending August 2026, Wahoo’s estimated Share of Search among exercise bike brands worldwide decreased from 16.8% to 14.6%.
  • Across the 11 months ending August 2026, Echelon’s estimated Share of Search among exercise bike brands worldwide peaked at 34% in August 2026 and was lowest at 22.8% in December 2025.
  • Across the 11 months ending August 2026, Technogym’s estimated Share of Search among exercise bike brands worldwide peaked at 43.2% in April 2026 and was lowest at 33.9% in December 2025.
  • Across the 11 months ending August 2026, NordicTrack’s estimated Share of Search among exercise bike brands worldwide peaked at 22.8% in December 2025 and was lowest at 13% in April 2026.
  • Across the 11 months ending August 2026, Wahoo’s estimated Share of Search among exercise bike brands worldwide peaked at 18% in November 2025 and was lowest at 11.8% in March 2026.
  • Across the 11 months ending August 2026, Peloton’s estimated Share of Search among exercise bike brands worldwide peaked at 3.4% in February 2026 and was lowest at 2% in August 2026.
  • Across the 11 months ending August 2026, Echelon rose from 2nd to 1st among exercise bike brands worldwide.
  • Across the 11 months ending August 2026, Technogym fell from 1st to 2nd among exercise bike brands worldwide.
  • Across the 11 months ending August 2026, NordicTrack rose from 4th to 3rd among exercise bike brands worldwide.
  • Across the 11 months ending August 2026, Wahoo fell from 3rd to 4th among exercise bike brands worldwide.
  • Across the 11 months ending August 2026, Peloton held steady: its estimated Share of Search among exercise bike brands worldwide moved less than 0.5 percentage points.

How did search popularity change for exercise bike brands worldwide in August 2026?

  1. In August 2026, Echelon overtook Technogym to take the highest estimated Share of Search among exercise bike brands worldwide, at 34%.

  2. In August 2026, NordicTrack gained estimated Share of Search among exercise bike brands worldwide, from 14.1% to 15.3%.

  3. In August 2026, Wahoo gained estimated Share of Search among exercise bike brands worldwide, from 14% to 14.6%.

  4. In August 2026, Technogym lost estimated Share of Search among exercise bike brands worldwide, from 38.3% to 34%.

  5. Estimated monthly branded searches for Peloton worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

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