Peloton vs Schwinn:Which is searched more?
In September 2026, Peloton had more branded searches than Schwinn among elliptical machine brands worldwide. Peloton had about 788,000 branded searches, while Schwinn had 9,500. Peloton made up 48.1% of all elliptical machine brand searches we track, and Schwinn accounted for 0.58%. These are worldwide searches for English-language branded terms.
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Is Peloton or Schwinn more popular in search?
Compare the elliptical machine brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Peloton, Schwinn. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peloton | Life Fitness | NordicTrack | Bowflex | Sole Fitness | Precor | Schwinn | Horizon Fitness |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.4% | 30.6% | 9.1% | 4.1% | 0.99% | 1% | 0.41% | 0.37% |
| Nov 2025 | 49.2% | 28.8% | 14.2% | 4.7% | 1.4% | 0.77% | 0.47% | 0.42% |
| Dec 2025 | 48.5% | 28.3% | 15.5% | 4.6% | 1.4% | 0.76% | 0.54% | 0.42% |
| Jan 2026 | 42.5% | 36% | 14.3% | 4% | 1.4% | 0.8% | 0.59% | 0.44% |
| Feb 2026 | 45.9% | 32.6% | 13.9% | 4.4% | 1.3% | 0.88% | 0.53% | 0.48% |
| Mar 2026 | 45.8% | 33.3% | 13.1% | 4.5% | 1.1% | 1.1% | 0.71% | 0.4% |
| Apr 2026 | 47.4% | 34.5% | 10.5% | 4.6% | 0.99% | 0.93% | 0.56% | 0.42% |
| May 2026 | 47.7% | 34.7% | 9.9% | 4.7% | 1.2% | 0.93% | 0.63% | 0.34% |
| Jun 2026 | 44.1% | 37.7% | 11% | 4.1% | 1% | 1% | 0.59% | 0.37% |
| Jul 2026 | 43% | 36.8% | 12% | 4.9% | 1.2% | 0.99% | 0.7% | 0.36% |
| Aug 2026 | 46.4% | 32.4% | 12.3% | 5.3% | 1.3% | 1.1% | 0.65% | 0.48% |
| Sep 2026 | 48.1% | 33.6% | 9.4% | 5.5% | 1.1% | 1.1% | 0.58% | 0.49% |
How has the Peloton and Schwinn comparison changed over the last 12 months?
3 findings
- Peloton was ahead of Schwinn in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Peloton’s share of searches among elliptical machine brands worldwide moved from 53.4% to 48.1%, and its estimated monthly branded searches moved from 1.2M to 788K.
- Across the 12 months ending September 2026, Schwinn’s share of searches among elliptical machine brands worldwide moved from 0.41% to 0.58%, and its estimated monthly branded searches moved from 9K to 9.5K.
How did search popularity change for elliptical machine brands worldwide in September 2026?
1 change
In September 2026, Peloton gained share of searches among elliptical machine brands worldwide, from 46.4% to 48.1%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Peloton’s and Schwinn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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