How popular isSchwinn?
In September 2026, people searched for Schwinn by name about 9,500 times worldwide, a 5.6% increase from the previous year. These searches made up 0.76% of all global exercise bike brand searches, placing Schwinn sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about exercise bike brands, Schwinn appeared in four of the five answers and was the second most recommended of the eight.
Schwinn is the sixth most searched of 8 competitors and the second most recommended in AI answers.
PelotonShare of searches 62.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
TechnogymShare of searches 20.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
NordicTrackShare of searches 12.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Sole FitnessShare of searches 1.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
SchwinnShare of searches 0.76%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top exercise bike brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Schwinn was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Schwinn is the second most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Peloton1st
- Schwinn2nd
- NordicTrack3rd
- Sole Fitness4th
- YOSUDA5th
- Technogym–
Echelon–
Wahoo–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Peloton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NordicTrack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Schwinn4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- YOSUDA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sole Fitness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Echelon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wahoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about exercise bike brands
5 answers
Asked ChatGPT
“Which exercise bike brand should I buy?”
Asked ChatGPT
“What are the best exercise bike brands?”
Asked ChatGPT
“What's the best exercise bike brand for home cardio?”
Searched Google, AI Overview
“best exercise bike”
Searched Google, AI Overview
“home exercise bike”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which exercise bike brands compete with Schwinn?
Share of searches by month for Peloton, Technogym, NordicTrack, Schwinn. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peloton | Technogym | NordicTrack | Sole Fitness | Echelon | Schwinn | Wahoo | YOSUDA |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 69.4% | 15.4% | 11.8% | 1.3% | 1.1% | 0.53% | 0.48% | 0.09% |
| Nov 2025 | 63.3% | 14.4% | 18.3% | 1.8% | 1.1% | 0.61% | 0.45% | 0.1% |
| Dec 2025 | 63.6% | 11.9% | 20.3% | 1.8% | 1.1% | 0.71% | 0.36% | 0.16% |
| Jan 2026 | 61% | 13.8% | 20.5% | 2% | 1.3% | 0.85% | 0.34% | 0.15% |
| Feb 2026 | 62.6% | 14.3% | 19% | 1.8% | 1.1% | 0.73% | 0.44% | 0.13% |
| Mar 2026 | 61% | 17.2% | 17.5% | 1.5% | 1.2% | 0.94% | 0.65% | 0.13% |
| Apr 2026 | 63.8% | 18% | 14.1% | 1.3% | 0.99% | 0.76% | 0.84% | 0.13% |
| May 2026 | 66.2% | 15.5% | 13.8% | 1.6% | 1% | 0.88% | 0.87% | 0.14% |
| Jun 2026 | 62.8% | 17.2% | 15.7% | 1.5% | 1.1% | 0.84% | 0.79% | 0.15% |
| Jul 2026 | 61.4% | 16.8% | 17.2% | 1.7% | 0.94% | 1% | 0.77% | 0.15% |
| Aug 2026 | 61.9% | 17% | 16.4% | 1.8% | 1.1% | 0.86% | 0.78% | 0.15% |
| Sep 2026 | 62.8% | 20.8% | 12.3% | 1.5% | 1.1% | 0.76% | 0.65% | 0.15% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.8% | 788K | 0% | +0.9 points | |
| 2, held 2nd | 20.8% | 261K | +20.9% | +3.8 points | |
| 3, held 3rd | 12.3% | 154K | -26.1% | -4.1 points | |
| 4, held 4th | 1.5% | 18.4K | -18.2% | -0.3 points | |
| 5, held 5th | 1.1% | 13.5K | -6.9% | -0.1 points | |
| 6, held 6th | 0.76% | 9.5K | -13.6% | -0.1 points | |
| 7, held 7th | 0.65% | 8.1K | -18.2% | -0.1 points | |
| 8, held 8th | 0.15% | 1.9K | 0% | 0 points |
1.
Peloton62.8%
Held 1st. 788K estimated branded searches, 0% vs prior month. Share +0.9 points.
20.8%
Held 2nd. 261K estimated branded searches, +20.9% vs prior month. Share +3.8 points.
12.3%
Held 3rd. 154K estimated branded searches, -26.1% vs prior month. Share -4.1 points.
1.5%
Held 4th. 18.4K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
5.
Echelon1.1%
Held 5th. 13.5K estimated branded searches, -6.9% vs prior month. Share -0.1 points.
6.
Schwinn0.76%
Held 6th. 9.5K estimated branded searches, -13.6% vs prior month. Share -0.1 points.
7.
Wahoo0.65%
Held 7th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
8.YOSUDA
0.15%
Held 8th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Schwinn and its closest rivals
Every comparison with Schwinn
13 comparisons
How has branded search demand for Schwinn changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Schwinn worldwide rose from 9K to 9.5K.
- Across the 12 months ending September 2026, Schwinn’s share of searches among exercise bike brands worldwide held steady, from 0.53% to 0.76%.
How did search popularity change for exercise bike brands worldwide in September 2026?
6 changes
In September 2026, Technogym gained share of searches among exercise bike brands worldwide, from 17% to 20.8%.
In September 2026, Peloton gained share of searches among exercise bike brands worldwide, from 61.9% to 62.8%.
In September 2026, NordicTrack lost share of searches among exercise bike brands worldwide, from 16.4% to 12.3%.
Estimated monthly branded searches for YOSUDA worldwide rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.
Estimated monthly branded searches for Echelon worldwide fell 24.2% over 12 measured months, from 17.8K to 13.5K in September 2026.
Estimated monthly branded searches for Sole Fitness worldwide fell 15.2% over 12 measured months, from 21.7K to 18.4K in September 2026.
How are Schwinn’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Schwinn’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- schwinn elliptical
- schwinn exercise bike
Who owns Schwinn?
Schwinn is owned by Johnson Health Tech. Brandwave also tracks 
Horizon Fitness, owned by the same company, worldwide.
Do you work for Schwinn? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Schwinn compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Elliptical machine brands | 7th of 8 | 0.58% | Show ranking |
| Recumbent bike brands | 6th of 7 | 0.59% | Show ranking |
| Exercise bike brands | 6th of 8 | 0.76% | Shown above |
| Stationary bike brands | 5th of 5 | 0.9% | Show ranking |
Is Schwinn your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.