How popular isNordicTrack in search?
In August 2026, there were an estimated 90.5K branded searches for NordicTrack worldwide which held steady over the last 11 months. NordicTrack holds 15.3% estimated Share of Search among exercise bike brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which exercise bike brands compete with NordicTrack?
Share of Search by month for Echelon, Technogym, NordicTrack, Wahoo, Peloton. The figures are in the table below the chart.
View monthly share of search table
| Month | Echelon | Technogym | NordicTrack | Wahoo | Peloton |
|---|---|---|---|---|---|
| Oct 2025 | 26.6% | 39.6% | 14.6% | 16.8% | 2.4% |
| Nov 2025 | 24.1% | 36% | 19.7% | 18% | 2.2% |
| Dec 2025 | 22.8% | 33.9% | 22.8% | 17.5% | 3.1% |
| Jan 2026 | 24.6% | 36.6% | 20.1% | 15.4% | 3.3% |
| Feb 2026 | 25.2% | 37.6% | 20.6% | 13.2% | 3.4% |
| Mar 2026 | 28.3% | 42.3% | 15.5% | 11.8% | 2.1% |
| Apr 2026 | 28.9% | 43.2% | 13% | 12.8% | 2.1% |
| May 2026 | 31.4% | 38.3% | 14.1% | 13.9% | 2.3% |
| Jun 2026 | 32% | 39% | 14.4% | 12.3% | 2.3% |
| Jul 2026 | 31.4% | 38.3% | 14.1% | 14% | 2.3% |
| Aug 2026 | 34% | 34% | 15.3% | 14.6% | 2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 34% | 201K | +21.8% | +2.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 34% | 201K | 0% | -4.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 15.3% | 90.5K | +22.3% | +1.2 points | |
| 4, held 4th | 14.6% | 86.4K | +17.7% | +0.7 points | |
| 5, held 5th | 2% | 12.1K | 0% | -0.3 points |
1.Echelon
34%
Moved from 2nd to 1st. 201K estimated branded searches, +21.8% vs prior month. Share +2.6 points.
34%
Moved from 1st to 2nd. 201K estimated branded searches, 0% vs prior month. Share -4.2 points.
15.3%
Held 3rd. 90.5K estimated branded searches, +22.3% vs prior month. Share +1.2 points.
4.
Wahoo14.6%
Held 4th. 86.4K estimated branded searches, +17.7% vs prior month. Share +0.7 points.
5.
Peloton2%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
Compare search popularity between NordicTrack and its closest rivals
How has branded search demand for NordicTrack changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for NordicTrack worldwide held steady at 90.5K.
- Across the 11 months ending August 2026, NordicTrack’s estimated Share of Search among exercise bike brands worldwide increased from 14.6% to 15.3%.
- Across the 11 months ending August 2026, NordicTrack’s estimated Share of Search among exercise bike brands worldwide peaked at 22.8% in December 2025 and was lowest at 13% in April 2026.
- Across the 11 months ending August 2026, NordicTrack rose from 4th to 3rd among exercise bike brands worldwide.
How did search popularity change for exercise bike brands worldwide in August 2026?
5 changes
In August 2026, Echelon overtook Technogym to take the highest estimated Share of Search among exercise bike brands worldwide, at 34%.
In August 2026, NordicTrack gained estimated Share of Search among exercise bike brands worldwide, from 14.1% to 15.3%.
In August 2026, Wahoo gained estimated Share of Search among exercise bike brands worldwide, from 14% to 14.6%.
In August 2026, Technogym lost estimated Share of Search among exercise bike brands worldwide, from 38.3% to 34%.
Estimated monthly branded searches for Peloton worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
Where does NordicTrack compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Treadmill brands | 3rd of 5 | 10.6% | Show ranking |
| Exercise bike brands | 3rd of 5 | 15.3% | Shown above |
| Rowing machine brands | 1st of 6 | 43.5% | Show ranking |
How is NordicTrack measured?
Brandwave collects information about searches that people make online using NordicTrack’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nordictrack
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Is NordicTrack your brand?
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