Horizon Fitness vs NordicTrack:Which is searched more?
In September 2026, NordicTrack had more branded searches than Horizon Fitness among treadmill brands worldwide. NordicTrack had about 154,000 branded searches, while Horizon Fitness had 8,100. NordicTrack made up 8.7% of all treadmill brand searches we track, and Horizon Fitness accounted for 0.46%. These are worldwide searches for English-language branded terms.
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Is Horizon Fitness or NordicTrack more popular in search?
Compare the treadmill brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for NordicTrack, Horizon Fitness. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peloton | Life Fitness | Technogym | NordicTrack | Sole Fitness | Horizon Fitness |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 28.8% | 11.2% | 8.5% | 0.93% | 0.35% |
| Nov 2025 | 46.7% | 27.4% | 10.6% | 13.5% | 1.3% | 0.4% |
| Dec 2025 | 47% | 27.4% | 8.8% | 15% | 1.3% | 0.4% |
| Jan 2026 | 40.8% | 34.5% | 9.3% | 13.7% | 1.3% | 0.42% |
| Feb 2026 | 43.9% | 31.2% | 10% | 13.3% | 1.2% | 0.46% |
| Mar 2026 | 42.9% | 31.3% | 12.1% | 12.3% | 1% | 0.38% |
| Apr 2026 | 44.2% | 32.2% | 12.5% | 9.8% | 0.92% | 0.39% |
| May 2026 | 45.4% | 33.1% | 10.6% | 9.4% | 1.1% | 0.32% |
| Jun 2026 | 41.5% | 35.5% | 11.4% | 10.4% | 0.97% | 0.35% |
| Jul 2026 | 40.9% | 35% | 11.2% | 11.5% | 1.1% | 0.34% |
| Aug 2026 | 43.9% | 30.7% | 12% | 11.6% | 1.3% | 0.45% |
| Sep 2026 | 44.3% | 30.9% | 14.7% | 8.7% | 1% | 0.46% |
How has the Horizon Fitness and NordicTrack comparison changed over the last 12 months?
3 findings
- NordicTrack was ahead of Horizon Fitness in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Horizon Fitness’ share of searches among treadmill brands worldwide moved from 0.35% to 0.46%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, NordicTrack’s share of searches among treadmill brands worldwide moved from 8.5% to 8.7%, and its estimated monthly branded searches moved from 199K to 154K.
How did search popularity change for treadmill brands worldwide in September 2026?
1 change
In September 2026, NordicTrack lost share of searches among treadmill brands worldwide, from 11.6% to 8.7%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Horizon Fitness’ and NordicTrack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Horizon Fitness
1 branded search term
- horizon fitness
NordicTrack
4 branded search terms
- nordictrack
- nordictrack 1750
- nordictrack commercial 1750
- nordictrack treadmill
Other head-to-heads among treadmill brands
Peloton vs Life Fitness: compare search popularity
Peloton vs Technogym: compare search popularity- Peloton vs NordicTrack: compare search popularity
- Life Fitness vs Technogym: compare search popularity
- Life Fitness vs NordicTrack: compare search popularity
- Technogym vs NordicTrack: compare search popularity
Put your own brand in this comparison
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