How popular isNordicTrack in search?
In August 2026, there were an estimated 90.5K branded searches for NordicTrack worldwide which held steady over the last 11 months. NordicTrack holds 10.6% estimated Share of Search among treadmill brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Life Fitness64.4%
Technogym23.5%
NordicTrack10.6%
Peloton1.4%
Horizon Roofing<0.01%
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Which treadmill brands compete with NordicTrack?
Share of Search by month for Life Fitness, Technogym, NordicTrack. The figures are in the table below the chart.
View monthly share of search table
| Month | Life Fitness | Technogym | NordicTrack | Peloton | Horizon Roofing |
|---|---|---|---|---|---|
| Oct 2025 | 65.7% | 24% | 8.8% | 1.4% | <0.01% |
| Nov 2025 | 63% | 23% | 12.6% | 1.4% | <0.01% |
| Dec 2025 | 65.5% | 19.6% | 13.1% | 1.8% | <0.01% |
| Jan 2026 | 71.3% | 17.5% | 9.6% | 1.6% | <0.01% |
| Feb 2026 | 67.2% | 20.1% | 11% | 1.8% | <0.01% |
| Mar 2026 | 65.9% | 24.1% | 8.9% | 1.2% | <0.01% |
| Apr 2026 | 67% | 24.5% | 7.4% | 1.2% | <0.01% |
| May 2026 | 70.1% | 20.9% | 7.7% | 1.3% | <0.01% |
| Jun 2026 | 70.1% | 20.9% | 7.7% | 1.3% | <0.01% |
| Jul 2026 | 70.1% | 20.9% | 7.7% | 1.3% | <0.01% |
| Aug 2026 | 64.4% | 23.5% | 10.6% | 1.4% | <0.01% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.4% | 550K | -18.3% | -5.7 points | |
| 2, held 2nd | 23.5% | 201K | 0% | +2.6 points | |
| 3, held 3rd | 10.6% | 90.5K | +22.3% | +2.9 points | |
| 4, held 4th | 1.4% | 12.1K | 0% | +0.2 points | |
| 5, held 5th | <0.01% | 10 | -66.7% | 0 points |
64.4%
Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -5.7 points.
23.5%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +2.6 points.
10.6%
Held 3rd. 90.5K estimated branded searches, +22.3% vs prior month. Share +2.9 points.
4.
Peloton1.4%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
<0.01%
Held 5th. 10 estimated branded searches, -66.7% vs prior month. Share 0 points.
Compare search popularity between NordicTrack and its closest rivals
How has branded search demand for NordicTrack changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for NordicTrack worldwide held steady at 90.5K.
- Across the 11 months ending August 2026, NordicTrack’s estimated Share of Search among treadmill brands worldwide increased from 8.8% to 10.6%.
- Across the 11 months ending August 2026, NordicTrack’s estimated Share of Search among treadmill brands worldwide peaked at 13.1% in December 2025 and was lowest at 7.4% in April 2026.
How did search popularity change for treadmill brands worldwide in August 2026?
5 changes
In August 2026, NordicTrack gained estimated Share of Search among treadmill brands worldwide, from 7.7% to 10.6%.
In August 2026, Technogym gained estimated Share of Search among treadmill brands worldwide, from 20.9% to 23.5%.
In August 2026, Life Fitness lost estimated Share of Search among treadmill brands worldwide, from 70.1% to 64.4%.
Estimated monthly branded searches for Horizon Roofing worldwide fell 66.7% over 11 measured months, from 30 to 10 in August 2026.
Estimated monthly branded searches for Peloton worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
Where does NordicTrack compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Treadmill brands | 3rd of 5 | 10.6% | Shown above |
| Exercise bike brands | 3rd of 5 | 15.3% | Show ranking |
| Rowing machine brands | 1st of 6 | 43.5% | Show ranking |
How is NordicTrack measured?
Brandwave collects information about searches that people make online using NordicTrack’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nordictrack
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Is NordicTrack your brand?
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