How popular isBowflex?
In September 2026, people searched for Bowflex by name about 90,500 times worldwide, about the same as the previous year. These searches made up 23.3% of all global home gym equipment brand searches, placing Bowflex second out of six brands. When we asked both ChatGPT and Google AI Overviews about home gym equipment brands, Bowflex appeared in four of the five answers and was the second most recommended of the six.
Bowflex is the second most searched of 6 competitors and the second most recommended in AI answers.
Rogue FitnessShare of searches 28.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
BowflexShare of searches 23.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Rep FitnessShare of searches 23.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Titan FitnessShare of searches 19.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Force USAShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top home gym equipment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bowflex was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bowflex is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Rep Fitness1st
- Bowflex2nd
- Rogue Fitness3rd
- Force USA4th
- Titan Fitness5th
Body-Solid6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bowflex4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rep Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Force USA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rogue Fitness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Titan Fitness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Body-Solid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home gym equipment brands
5 answers
Asked ChatGPT
“Which home gym equipment brand should I buy?”
Asked ChatGPT
“What are the best home gym equipment brands?”
Asked ChatGPT
“What's the best home gym equipment brand for full body workouts?”
Searched Google, AI Overview
“best home gym equipment”
Searched Google, AI Overview
“home workout equipment”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which home gym equipment brands compete with Bowflex?
Share of searches by month for Rogue Fitness, Bowflex, Rep Fitness, Titan Fitness, Force USA, Body-Solid. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rogue Fitness | Bowflex | Rep Fitness | Titan Fitness | Force USA | Body-Solid |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.7% | 24.4% | 20% | 20% | 3.3% | 2.7% |
| Nov 2025 | 30.1% | 20.1% | 24.6% | 20.1% | 3.3% | 1.8% |
| Dec 2025 | 30% | 24.4% | 20.1% | 20.1% | 3.3% | 2.2% |
| Jan 2026 | 29.7% | 24.2% | 19.9% | 19.9% | 4% | 2.2% |
| Feb 2026 | 29.5% | 24.2% | 19.8% | 19.8% | 4% | 2.7% |
| Mar 2026 | 32.6% | 21.8% | 17.8% | 21.8% | 3.6% | 2.4% |
| Apr 2026 | 34.1% | 22.8% | 18.7% | 18.7% | 3.7% | 2% |
| May 2026 | 31.4% | 21.1% | 21.1% | 21.1% | 3.4% | 1.9% |
| Jun 2026 | 35.5% | 19.5% | 19.5% | 19.5% | 3.9% | 2.1% |
| Jul 2026 | 34.1% | 22.8% | 18.7% | 18.7% | 3.7% | 2% |
| Aug 2026 | 32.4% | 21.7% | 21.7% | 17.8% | 4.3% | 1.9% |
| Sep 2026 | 28.4% | 23.3% | 23.3% | 19.1% | 3.8% | 2.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.4% | 110K | -18.5% | -4.1 points | |
| 2, held 2nd | 23.3% | 90.5K | 0% | +1.6 points | |
| 3, held 3rd | 23.3% | 90.5K | 0% | +1.6 points | |
| 4, held 4th | 19.1% | 74K | 0% | +1.3 points | |
| 5, held 5th | 3.8% | 14.8K | -18.2% | -0.5 points | |
| 6, held 6th | 2.1% | 8.1K | 0% | +0.1 points |
28.4%
Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -4.1 points.
2.
Bowflex23.3%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +1.6 points.
23.3%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +1.6 points.
19.1%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share +1.3 points.
3.8%
Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
2.1%
Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Bowflex and its closest rivals
Every comparison with Bowflex
25 comparisons
- Bowflex vs Rep Fitness
- Bowflex vs Rogue Fitness
- Bowflex vs Life Fitness
- Bowflex vs NordicTrack
- Bowflex vs Peloton
- Bowflex vs StairMaster
- Bowflex vs Technogym
- Bowflex vs Titan Fitness
- Bowflex vs Concept2
- Bells of Steel vs Bowflex
- Bowflex vs Keiser
- Bowflex vs Kettler
- Bowflex vs PowerBlock
- Bowflex vs Sole Fitness
- Bowflex vs Precor
- Bowflex vs Force USA
- Bowflex vs Yes4All
- Bowflex vs Echelon
- Bowflex vs NÜOBELL
- Bowflex vs STEPR
- Bowflex vs Schwinn
- Bowflex vs Horizon Fitness
- Bowflex vs Sunny Health and Fitness
- Body-Solid vs Bowflex
- Bowflex vs LifeSpan
How has branded search demand for Bowflex changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bowflex worldwide held steady at 90.5K.
- Across the 12 months ending September 2026, Bowflex’s share of searches among home gym equipment brands worldwide decreased from 24.4% to 23.3%.
- Across the 12 months ending September 2026, Bowflex’s share of searches among home gym equipment brands worldwide peaked at 24.4% in October 2025 and was lowest at 19.5% in June 2026.
How did search popularity change for home gym equipment brands worldwide in September 2026?
6 changes
In September 2026, Bowflex gained share of searches among home gym equipment brands worldwide, from 21.7% to 23.3%.
In September 2026, Rep Fitness gained share of searches among home gym equipment brands worldwide, from 21.7% to 23.3%.
In September 2026, Titan Fitness gained share of searches among home gym equipment brands worldwide, from 17.8% to 19.1%.
In September 2026, Rogue Fitness lost share of searches among home gym equipment brands worldwide, from 32.4% to 28.4%.
In September 2026, Force USA lost share of searches among home gym equipment brands worldwide, from 4.3% to 3.8%.
Estimated monthly branded searches for Body-Solid worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
How are Bowflex’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Bowflex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bowflex
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Where does Bowflex compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Stair climber brands | 6th of 8 | 4.5% | Show ranking |
| Elliptical machine brands | 4th of 8 | 5.5% | Show ranking |
| Home fitness equipment brands | 5th of 9 | 5.5% | Show ranking |
| Spin bike brands | 4th of 6 | 6.8% | Show ranking |
| Stationary bike brands | 3rd of 5 | 8.5% | Show ranking |
| Dumbbell rack brands | 3rd of 6 | 9.8% | Show ranking |
| Cross trainer brands | 3rd of 5 | 10.8% | Show ranking |
| Kettlebell brands | 2nd of 7 | 20.8% | Show ranking |
| Home gym equipment brands | 2nd of 6 | 23.3% | Shown above |
| Dumbbell brands | 2nd of 5 | 27.2% | Show ranking |
| Adjustable dumbbells brands | 2nd of 5 | 27.3% | Show ranking |
| Adjustable kettlebell brands | 1st of 5 | 28.1% | Show ranking |
Is Bowflex your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.