Stationary bike brands:Which are searched most?
In September 2026, Peloton was the most searched among stationary bike brands worldwide, with an estimated 788K branded searches and 76.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Peloton76.3%
NordicTrack14.9%
Bowflex8.8%
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Share of SearchLeaderboard
Compare the stationary bike brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Peloton, NordicTrack, Bowflex. The figures are in the table below the chart.
View monthly share of search table
| Month | Peloton | NordicTrack | Bowflex |
|---|---|---|---|
| Oct 2025 | 80.2% | 13.6% | 6.2% |
| Nov 2025 | 72.2% | 20.9% | 6.9% |
| Dec 2025 | 70.7% | 22.6% | 6.7% |
| Jan 2026 | 69.9% | 23.6% | 6.5% |
| Feb 2026 | 71.5% | 21.7% | 6.8% |
| Mar 2026 | 72.2% | 20.7% | 7.1% |
| Apr 2026 | 75.8% | 16.8% | 7.4% |
| May 2026 | 76.6% | 15.9% | 7.5% |
| Jun 2026 | 74.4% | 18.6% | 7% |
| Jul 2026 | 71.7% | 20.1% | 8.2% |
| Aug 2026 | 72.5% | 19.2% | 8.3% |
| Sep 2026 | 76.3% | 14.9% | 8.8% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.3% | 788K | 0% | +3.8 points | |
| 2, held 2nd | 14.9% | 154K | -26.1% | -4.3 points | |
| 3, held 3rd | 8.8% | 90.5K | 0% | +0.4 points |
Compare search popularity between leading brands
Which brand is most popular in search among stationary bike brands worldwide?
3 brands
In September 2026, Peloton was the most searched among stationary bike brands worldwide, with an estimated 788K branded searches and 76.3% estimated Share of Search within this set. NordicTrack is in 2nd place, 61.4 percentage points behind at 14.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Peloton | 80.2% → 76.3% | 80.2%Oct 2025 | 69.9%Jan 2026 | 1st |
| NordicTrack | 13.6% → 14.9% | 23.6%Jan 2026 | 13.6%Oct 2025 | 2nd |
| Bowflex | 6.2% → 8.8% | 8.8%Sep 2026 | 6.2%Oct 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Peloton’s estimated Share of Search among stationary bike brands worldwide decreased from 80.2% to 76.3%.
- Across the 12 months ending September 2026, NordicTrack’s estimated Share of Search among stationary bike brands worldwide increased from 13.6% to 14.9%.
- Across the 12 months ending September 2026, Bowflex’s estimated Share of Search among stationary bike brands worldwide increased from 6.2% to 8.8%.
- Across the 12 months ending September 2026, Peloton’s estimated Share of Search among stationary bike brands worldwide peaked at 80.2% in October 2025 and was lowest at 69.9% in January 2026.
- Across the 12 months ending September 2026, NordicTrack’s estimated Share of Search among stationary bike brands worldwide peaked at 23.6% in January 2026 and was lowest at 13.6% in October 2025.
How did search popularity change for stationary bike brands worldwide in September 2026?
3 changes
In September 2026, Peloton gained estimated Share of Search among stationary bike brands worldwide, from 72.5% to 76.3%.
In September 2026, NordicTrack lost estimated Share of Search among stationary bike brands worldwide, from 19.2% to 14.9%.
Bowflex’s estimated Share of Search among stationary bike brands worldwide has gained ground for 3 months in a row, from 7% to 8.8% in September 2026.
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