Bowflex vs Rep Fitness:Which is more popular?
In September 2026, Bowflex and Rep Fitness were level in searches among home gym equipment brands worldwide, with an estimated 90.5K branded searches each, at 23.3% of the total each. When we asked ChatGPT and Google AI Overviews about home gym equipment brands, Bowflex and Rep Fitness each appeared in four of the five answers. Rep Fitness was mentioned before Bowflex in every answer.
Who do people search for more?
Bowflex and Rep Fitness are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Rep Fitness, named ahead of Bowflex in every answer
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Top home gym equipment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bowflex was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Rep Fitness was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Rep Fitness was listed before Bowflex in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Rep Fitness1st
Bowflex2nd
Rogue Fitness3rd
Force USA4th
Titan Fitness5th
Body-Solid6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bowflex4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rep Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Force USA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rogue Fitness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Titan Fitness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Body-Solid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home gym equipment brands
5 answers
Asked ChatGPT
“Which home gym equipment brand should I buy?”
Asked ChatGPT
“What are the best home gym equipment brands?”
Asked ChatGPT
“What's the best home gym equipment brand for full body workouts?”
Searched Google, AI Overview
“best home gym equipment”
Searched Google, AI Overview
“home workout equipment”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bowflex or Rep Fitness more popular in search?
This chart shows how often people search Google for Bowflex and Rep Fitness by name. Each line represents a brand's share of searches for all six home gym equipment brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bowflex, Rep Fitness. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rogue Fitness | Bowflex | Rep Fitness | Titan Fitness | Force USA | Body-Solid |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.7% | 24.4% | 20% | 20% | 3.3% | 2.7% |
| Nov 2025 | 30.1% | 20.1% | 24.6% | 20.1% | 3.3% | 1.8% |
| Dec 2025 | 30% | 24.4% | 20.1% | 20.1% | 3.3% | 2.2% |
| Jan 2026 | 29.7% | 24.2% | 19.9% | 19.9% | 4% | 2.2% |
| Feb 2026 | 29.5% | 24.2% | 19.8% | 19.8% | 4% | 2.7% |
| Mar 2026 | 32.6% | 21.8% | 17.8% | 21.8% | 3.6% | 2.4% |
| Apr 2026 | 34.1% | 22.8% | 18.7% | 18.7% | 3.7% | 2% |
| May 2026 | 31.4% | 21.1% | 21.1% | 21.1% | 3.4% | 1.9% |
| Jun 2026 | 35.5% | 19.5% | 19.5% | 19.5% | 3.9% | 2.1% |
| Jul 2026 | 34.1% | 22.8% | 18.7% | 18.7% | 3.7% | 2% |
| Aug 2026 | 32.4% | 21.7% | 21.7% | 17.8% | 4.3% | 1.9% |
| Sep 2026 | 28.4% | 23.3% | 23.3% | 19.1% | 3.8% | 2.1% |
How has the Bowflex and Rep Fitness comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Rep Fitness took it in November 2025, Bowflex took it in December 2025.
- Across the 12 months ending September 2026, Bowflex’s share of searches among home gym equipment brands worldwide moved from 24.4% to 23.3%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Rep Fitness’ share of searches among home gym equipment brands worldwide moved from 20% to 23.3%, and its estimated monthly branded searches moved from 74K to 90.5K.
How did search popularity change for home gym equipment brands worldwide in September 2026?
2 changes
In September 2026, Bowflex gained share of searches among home gym equipment brands worldwide, from 21.7% to 23.3%.
In September 2026, Rep Fitness gained share of searches among home gym equipment brands worldwide, from 21.7% to 23.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bowflex’s and Rep Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bowflex
1 branded search term
- bowflex
Rep Fitness
1 branded search term
- rep fitness
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