Bowflex vs Force USA:Which is more popular?
In September 2026, Bowflex had more branded searches than Force USA among home gym equipment brands worldwide. Bowflex had about 90,500 branded searches, while Force USA had 14,800. Bowflex made up 23.3% of all home gym equipment brand searches we track, and Force USA accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about home gym equipment brands, Bowflex appeared in four of the five answers and Force USA in three. Bowflex was mentioned before Force USA in two out of three answers that named either.
Who do people search for more?
Bowflex, about 6 searches for every 1 for Force USA
Who does AI mention more?
Bowflex, mentioned in 4 of 5 answers, Force USA in 3
Who does AI recommend more?
Bowflex, named ahead of Force USA in 2 of 3 answers
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Top home gym equipment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bowflex was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Force USA was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bowflex was listed before Force USA in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Rep Fitness1st- Bowflex2nd
Rogue Fitness3rd
Force USA4th
Titan Fitness5th
Body-Solid6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bowflex4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rep Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Force USA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rogue Fitness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Titan Fitness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Body-Solid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home gym equipment brands
5 answers
Asked ChatGPT
“Which home gym equipment brand should I buy?”
Asked ChatGPT
“What are the best home gym equipment brands?”
Asked ChatGPT
“What's the best home gym equipment brand for full body workouts?”
Searched Google, AI Overview
“best home gym equipment”
Searched Google, AI Overview
“home workout equipment”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bowflex or Force USA more popular in search?
This chart shows how often people search Google for Bowflex and Force USA by name. Each line represents a brand's share of searches for all six home gym equipment brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bowflex, Force USA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rogue Fitness | Bowflex | Rep Fitness | Titan Fitness | Force USA | Body-Solid |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.7% | 24.4% | 20% | 20% | 3.3% | 2.7% |
| Nov 2025 | 30.1% | 20.1% | 24.6% | 20.1% | 3.3% | 1.8% |
| Dec 2025 | 30% | 24.4% | 20.1% | 20.1% | 3.3% | 2.2% |
| Jan 2026 | 29.7% | 24.2% | 19.9% | 19.9% | 4% | 2.2% |
| Feb 2026 | 29.5% | 24.2% | 19.8% | 19.8% | 4% | 2.7% |
| Mar 2026 | 32.6% | 21.8% | 17.8% | 21.8% | 3.6% | 2.4% |
| Apr 2026 | 34.1% | 22.8% | 18.7% | 18.7% | 3.7% | 2% |
| May 2026 | 31.4% | 21.1% | 21.1% | 21.1% | 3.4% | 1.9% |
| Jun 2026 | 35.5% | 19.5% | 19.5% | 19.5% | 3.9% | 2.1% |
| Jul 2026 | 34.1% | 22.8% | 18.7% | 18.7% | 3.7% | 2% |
| Aug 2026 | 32.4% | 21.7% | 21.7% | 17.8% | 4.3% | 1.9% |
| Sep 2026 | 28.4% | 23.3% | 23.3% | 19.1% | 3.8% | 2.1% |
How has the Bowflex and Force USA comparison changed over the last 12 months?
3 findings
- Bowflex was ahead of Force USA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bowflex’s share of searches among home gym equipment brands worldwide moved from 24.4% to 23.3%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Force USA’s share of searches among home gym equipment brands worldwide moved from 3.3% to 3.8%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
How did search popularity change for home gym equipment brands worldwide in September 2026?
2 changes
In September 2026, Bowflex gained share of searches among home gym equipment brands worldwide, from 21.7% to 23.3%.
In September 2026, Force USA lost share of searches among home gym equipment brands worldwide, from 4.3% to 3.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bowflex’s and Force USA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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