How popular isBowflex in search?
In August 2026, there were an estimated 90.5K branded searches for Bowflex worldwide which held steady over the last 11 months. Bowflex holds 10% estimated Share of Search among kettlebell brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
New York University64.9%
Rogue Fitness14.9%
Bowflex10%
Titan Fitness8.2%
Force USA2%
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Where does Bowflex compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Kettlebell brands | 3rd of 5 | 10% | Shown below |
| Dumbbell brands | 3rd of 5 | 10.5% | Show ranking |
Which kettlebell brands compete with Bowflex?
Share of Search by month for New York University, Rogue Fitness, Bowflex, Titan Fitness, Force USA. The figures are in the table below the chart.
View monthly share of search table
| Month | New York University | Rogue Fitness | Bowflex | Titan Fitness | Force USA |
|---|---|---|---|---|---|
| Oct 2025 | 67.2% | 12.6% | 10.4% | 8.5% | 1.4% |
| Nov 2025 | 56.2% | 17.9% | 12% | 12% | 2% |
| Dec 2025 | 62.6% | 14.4% | 11.7% | 9.7% | 1.6% |
| Jan 2026 | 60.9% | 14.9% | 12.2% | 10% | 2% |
| Feb 2026 | 62.4% | 14.3% | 11.8% | 9.6% | 1.9% |
| Mar 2026 | 64% | 14.7% | 9.9% | 9.9% | 1.6% |
| Apr 2026 | 63.9% | 15.5% | 10.4% | 8.5% | 1.7% |
| May 2026 | 62.7% | 15.2% | 10.2% | 10.2% | 1.7% |
| Jun 2026 | 61.8% | 17.3% | 9.5% | 9.5% | 1.9% |
| Jul 2026 | 57.4% | 18.3% | 12.3% | 10% | 2% |
| Aug 2026 | 64.9% | 14.9% | 10% | 8.2% | 2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.9% | 587K | +38.8% | +7.5 points | |
| 2, held 2nd | 14.9% | 135K | 0% | -3.4 points | |
| 3, held 3rd | 10% | 90.5K | 0% | -2.3 points | |
| 4, held 4th | 8.2% | 74K | 0% | -1.9 points | |
| 5, held 5th | 2% | 18.1K | +22.3% | 0 points |
64.9%
Held 1st. 587K estimated branded searches, +38.8% vs prior month. Share +7.5 points.
14.9%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -3.4 points.
3.
Bowflex10%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -2.3 points.
8.2%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share -1.9 points.
2%
Held 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.
Compare search popularity between Bowflex and its closest rivals
How has branded search demand for Bowflex changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bowflex worldwide held steady at 90.5K.
- Across the 11 months ending August 2026, Bowflex’s estimated Share of Search among kettlebell brands worldwide peaked at 12.3% in July 2026 and was lowest at 9.5% in June 2026.
How did search popularity change for kettlebell brands worldwide in August 2026?
5 changes
In August 2026, New York University gained estimated Share of Search among kettlebell brands worldwide, from 57.4% to 64.9%.
In August 2026, Rogue Fitness lost estimated Share of Search among kettlebell brands worldwide, from 18.3% to 14.9%.
In August 2026, Bowflex lost estimated Share of Search among kettlebell brands worldwide, from 12.3% to 10%.
In August 2026, Titan Fitness lost estimated Share of Search among kettlebell brands worldwide, from 10% to 8.2%.
Estimated monthly branded searches for Force USA worldwide rose 49.6% over 11 measured months, from 12.1K to 18.1K in August 2026.
How is Bowflex measured?
Brandwave collects information about searches that people make online using Bowflex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- bowflex
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Is Bowflex your brand?
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