Bowflex vs Keiser:Which is more popular?
In September 2026, Bowflex had more branded searches than Keiser among spin bike brands worldwide. Bowflex had about 90,500 branded searches, while Keiser had 27,100. Bowflex made up 6.8% of all spin bike brand searches we track, and Keiser accounted for 2%. When we asked ChatGPT and Google AI Overviews about spin bike brands, Keiser appeared in two of the five answers and Bowflex in one. Keiser was mentioned before Bowflex in two out of three answers that named either.
Who do people search for more?
Bowflex, about 3 searches for every 1 for Keiser
Who does AI mention more?
Keiser, mentioned in 2 of 5 answers, Bowflex in 1
Who does AI recommend more?
Keiser, named ahead of Bowflex in 2 of 3 answers
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Top spin bike brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Keiser was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bowflex was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Keiser was listed before Bowflex in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Peloton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Keiser2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Echelon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NordicTrack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bowflex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about spin bike brands
5 answers
Asked ChatGPT
“Which spin bike brand should I buy?”
Asked ChatGPT
“What are the best spin bike brands?”
Asked ChatGPT
“What's the best spin bike brand for home cardio workouts?”
Searched Google, AI Overview
“indoor cycling bike”
Searched Google, AI Overview
“spin bike for home”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bowflex or Keiser more popular in search?
This chart shows how often people search Google for Bowflex and Keiser by name. Each line represents a brand's share of searches for all six spin bike brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bowflex, Keiser. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peloton | Technogym | NordicTrack | Bowflex | Keiser | Echelon |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.3% | 14.7% | 11.3% | 5.1% | 1.5% | 1% |
| Nov 2025 | 60.5% | 13.7% | 17.5% | 5.8% | 1.4% | 1.1% |
| Dec 2025 | 60.8% | 11.4% | 19.5% | 5.8% | 1.4% | 1.1% |
| Jan 2026 | 58.8% | 13.3% | 19.8% | 5.5% | 1.3% | 1.3% |
| Feb 2026 | 59.8% | 13.6% | 18.1% | 5.7% | 1.7% | 1.1% |
| Mar 2026 | 58.3% | 16.5% | 16.7% | 5.7% | 1.7% | 1.1% |
| Apr 2026 | 60.7% | 17.1% | 13.5% | 5.9% | 1.8% | 0.94% |
| May 2026 | 63.1% | 14.7% | 13.1% | 6.2% | 1.9% | 0.98% |
| Jun 2026 | 59.9% | 16.4% | 15% | 5.6% | 2.1% | 1% |
| Jul 2026 | 58.2% | 15.9% | 16.3% | 6.7% | 2% | 0.89% |
| Aug 2026 | 58.6% | 16.1% | 15.5% | 6.7% | 2% | 1.1% |
| Sep 2026 | 59.1% | 19.6% | 11.6% | 6.8% | 2% | 1% |
How has the Bowflex and Keiser comparison changed over the last 12 months?
3 findings
- Bowflex was ahead of Keiser in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bowflex’s share of searches among spin bike brands worldwide moved from 5.1% to 6.8%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Keiser’s share of searches among spin bike brands worldwide moved from 1.5% to 2%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for spin bike brands worldwide in September 2026?
1 change
Bowflex’s share of searches among spin bike brands worldwide has gained ground for 3 months in a row, from 5.6% to 6.8% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bowflex’s and Keiser’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among spin bike brands
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