Brandwave

How popular isTechnogym in search?

In September 2026, there were an estimated 261K branded searches for Technogym worldwide which held steady over the last 12 months. Technogym holds 17.9% estimated Share of Search among spin Bike brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Peloton54%
  2. Technogym17.9%
  3. Echelon11.3%
  4. NordicTrack10.6%
  5. Bowflex6.2%
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Which spin Bike brands compete with Technogym?

Technogym against spin Bike brands worldwide, by month

Share of Search by month for Peloton, Technogym, Echelon, NordicTrack, Bowflex. The figures are in the table below the chart.

View monthly share of search table
MonthPelotonTechnogymEchelonNordicTrackBowflex
Oct 202562.1%13.8%8.7%10.6%4.8%
Nov 202557%12.9%8.2%16.5%5.5%
Dec 202558.1%10.9%6.8%18.6%5.6%
Jan 202655.7%12.6%7.8%18.8%5.2%
Feb 202656.5%12.9%8.1%17.1%5.4%
Mar 202654.2%15.3%9.7%15.5%5.3%
Apr 202656.2%15.9%10%12.5%5.5%
May 202658.2%13.6%10.4%12.1%5.7%
Jun 202654.7%15%11.5%13.7%5.1%
Jul 202653.2%14.6%11.2%14.9%6.1%
Aug 202652.4%14.4%13.4%13.9%6%
Sep 202654%17.9%11.3%10.6%6.2%

  1. 1.Peloton

    54%

    Held 1st. 788K estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Technogym

    17.9%

    Held 2nd. 261K estimated branded searches, +20.9% vs prior month. Share +3.5 points.

  3. 3.Echelon

    11.3%

    Moved from 4th to 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -2.1 points.

  4. 4.NordicTrack

    10.6%

    Moved from 3rd to 4th. 154K estimated branded searches, -26.1% vs prior month. Share -3.3 points.

  5. 5.Bowflex

    6.2%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between Technogym and its closest rivals

Every comparison with Technogym

How has branded search demand for Technogym changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Technogym worldwide held steady at 261K.
  • Across the 12 months ending September 2026, Technogym’s estimated Share of Search among spin Bike brands worldwide increased from 13.8% to 17.9%.
  • Across the 12 months ending September 2026, Technogym’s estimated Share of Search among spin Bike brands worldwide peaked at 17.9% in September 2026 and was lowest at 10.9% in December 2025.

How did search popularity change for spin Bike brands worldwide in September 2026?

  1. In September 2026, Technogym gained estimated Share of Search among spin Bike brands worldwide, from 14.4% to 17.9%.

  2. In September 2026, Peloton gained estimated Share of Search among spin Bike brands worldwide, from 52.4% to 54%.

  3. In September 2026, NordicTrack lost estimated Share of Search among spin Bike brands worldwide, from 13.9% to 10.6%.

  4. In September 2026, Echelon lost estimated Share of Search among spin Bike brands worldwide, from 13.4% to 11.3%.

Where does Technogym compete?

Technogym is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stairmaster brands4th of 62%Show ranking
Stair Climber brands3rd of 514.2%Show ranking
Treadmill brands3rd of 514.9%Show ranking
Exercise bike brands2nd of 517.9%Show ranking
Spin Bike brands2nd of 517.9%Shown above
Home fitness equipment brands2nd of 618.9%Show ranking

How is Technogym measured?

Brandwave collects information about searches that people make online using Technogym’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • technogym
  • technogym treadmill

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How the Brand Demand Index is measured

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