Brandwave

Stair Climber brands:Which are searched most?

In September 2026, Peloton was the most searched among stair Climber brands worldwide, with an estimated 788K branded searches and 42.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Peloton42.7%
  2. Life Fitness29.8%
  3. Technogym14.2%
  4. NordicTrack8.4%
  5. Bowflex4.9%

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Share of SearchLeaderboard

Compare the stair climber brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among stair Climber brands worldwide, by month

Share of Search by month for Peloton, Life Fitness, Technogym, NordicTrack, Bowflex. The figures are in the table below the chart.

View monthly share of search table
MonthPelotonLife FitnessTechnogymNordicTrackBowflex
Oct 202549%28.1%10.9%8.3%3.8%
Nov 202545.5%26.7%10.3%13.2%4.4%
Dec 202545.7%26.7%8.6%14.6%4.4%
Jan 202639.9%33.8%9.1%13.5%3.7%
Feb 202642.8%30.4%9.8%13%4.1%
Mar 202641.8%30.4%11.8%12%4.1%
Apr 202642.9%31.3%12.1%9.5%4.2%
May 202644.1%32.1%10.3%9.2%4.3%
Jun 202640.5%34.6%11.1%10.1%3.8%
Jul 202639.6%33.9%10.9%11.1%4.6%
Aug 202642.5%29.7%11.6%11.3%4.9%
Sep 202642.7%29.8%14.2%8.4%4.9%

This month’s ranking, September 2026

  1. 1.Peloton

    42.7%

    Held 1st. 788K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Life Fitness

    29.8%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Technogym

    14.2%

    Held 3rd. 261K estimated branded searches, +20.9% vs prior month. Share +2.5 points.

  4. 4.NordicTrack

    8.4%

    Held 4th. 154K estimated branded searches, -26.1% vs prior month. Share -2.9 points.

  5. 5.Bowflex

    4.9%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among stair Climber brands worldwide?

In September 2026, Peloton was the most searched among stair Climber brands worldwide, with an estimated 788K branded searches and 42.7% estimated Share of Search within this set. Life Fitness is in 2nd place, 12.9 percentage points behind at 29.8% Share of Search.

Global stair Climber brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Peloton49% → 42.7%49%Oct 202539.6%Jul 20261st
Life Fitness28.1% → 29.8%34.6%Jun 202626.7%Nov 20252nd
Technogym10.9% → 14.2%14.2%Sep 20268.6%Dec 20253rd
NordicTrack8.3% → 8.4%14.6%Dec 20258.3%Oct 20254th
Bowflex3.8% → 4.9%4.9%Sep 20263.7%Jan 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Peloton’s estimated Share of Search among stair Climber brands worldwide decreased from 49% to 42.7%.
  • Across the 12 months ending September 2026, Life Fitness’ estimated Share of Search among stair Climber brands worldwide increased from 28.1% to 29.8%.
  • Across the 12 months ending September 2026, Technogym’s estimated Share of Search among stair Climber brands worldwide increased from 10.9% to 14.2%.
  • Across the 12 months ending September 2026, Bowflex’s estimated Share of Search among stair Climber brands worldwide increased from 3.8% to 4.9%.
  • Across the 12 months ending September 2026, Peloton’s estimated Share of Search among stair Climber brands worldwide peaked at 49% in October 2025 and was lowest at 39.6% in July 2026.
  • Across the 12 months ending September 2026, Life Fitness’ estimated Share of Search among stair Climber brands worldwide peaked at 34.6% in June 2026 and was lowest at 26.7% in November 2025.
  • Across the 12 months ending September 2026, Technogym’s estimated Share of Search among stair Climber brands worldwide peaked at 14.2% in September 2026 and was lowest at 8.6% in December 2025.
  • Across the 12 months ending September 2026, NordicTrack’s estimated Share of Search among stair Climber brands worldwide peaked at 14.6% in December 2025 and was lowest at 8.3% in October 2025.
  • Across the 12 months ending September 2026, Bowflex’s estimated Share of Search among stair Climber brands worldwide peaked at 4.9% in September 2026 and was lowest at 3.7% in January 2026.
  • Across the 12 months ending September 2026, NordicTrack held steady: its estimated Share of Search among stair Climber brands worldwide moved less than 0.5 percentage points.

How did search popularity change for stair Climber brands worldwide in September 2026?

  1. In September 2026, Technogym gained estimated Share of Search among stair Climber brands worldwide, from 11.6% to 14.2%.

  2. In September 2026, NordicTrack lost estimated Share of Search among stair Climber brands worldwide, from 11.3% to 8.4%.

  3. Bowflex’s estimated Share of Search among stair Climber brands worldwide has gained ground for 3 months in a row, from 3.8% to 4.9% in September 2026.

  4. Estimated monthly branded searches for Peloton worldwide fell 32.9% over 12 measured months, from 1.2M to 788K in September 2026.

  5. Estimated monthly branded searches for Life Fitness worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

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