How popular isStairMaster?
In September 2026, people searched for StairMaster by name about 165,000 times worldwide, about the same as the previous year. These searches made up 8.1% of all global stair climber brand searches, placing StairMaster fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about stair climber brands, StairMaster appeared in three of the five answers and was the second most recommended of the eight.
StairMaster is the fourth most searched of 8 competitors and the second most recommended in AI answers.
PelotonShare of searches 38.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Life FitnessShare of searches 27.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
TechnogymShare of searches 12.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- StairMasterShare of searches 8.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
NordicTrackShare of searches 7.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top stair climber brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, StairMaster was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. StairMaster is the second most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- STEPR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sunny Health and Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- StairMaster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NordicTrack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bowflex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Life Fitness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stair climber brands
5 answers
Asked ChatGPT
“Which stair climber brand should I buy?”
Asked ChatGPT
“What are the best stair climber brands?”
Asked ChatGPT
“What's the best stair climber brand for a home gym?”
Searched Google, AI Overview
“best stair climber”
Searched Google, AI Overview
“stair climber for home”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which stair climber brands compete with StairMaster?
Share of searches by month for Peloton, Life Fitness, Technogym, StairMaster, NordicTrack, Bowflex. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peloton | Life Fitness | Technogym | StairMaster | NordicTrack | Bowflex | STEPR | Sunny Health and Fitness |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.2% | 25.9% | 10% | 6.4% | 7.7% | 3.5% | 1% | 0.31% |
| Nov 2025 | 41.8% | 24.5% | 9.5% | 6% | 12.1% | 4% | 1.8% | 0.36% |
| Dec 2025 | 42.2% | 24.7% | 7.9% | 6% | 13.5% | 4% | 1.2% | 0.44% |
| Jan 2026 | 36.4% | 30.8% | 8.3% | 7.6% | 12.3% | 3.4% | 0.84% | 0.46% |
| Feb 2026 | 38.8% | 27.6% | 8.8% | 8.2% | 11.7% | 3.7% | 0.74% | 0.41% |
| Mar 2026 | 37.8% | 27.6% | 10.7% | 8.2% | 10.8% | 3.7% | 0.74% | 0.41% |
| Apr 2026 | 38.8% | 28.3% | 11% | 8.4% | 8.6% | 3.8% | 0.62% | 0.42% |
| May 2026 | 39.8% | 29% | 9.3% | 8.7% | 8.3% | 3.9% | 0.64% | 0.43% |
| Jun 2026 | 36.9% | 31.5% | 10.1% | 7.7% | 9.2% | 3.5% | 0.57% | 0.46% |
| Jul 2026 | 36.3% | 31% | 9.9% | 7.6% | 10.2% | 4.2% | 0.46% | 0.46% |
| Aug 2026 | 38.6% | 27% | 10.6% | 8.1% | 10.2% | 4.4% | 0.59% | 0.49% |
| Sep 2026 | 38.9% | 27.1% | 12.9% | 8.1% | 7.6% | 4.5% | 0.49% | 0.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.9% | 788K | 0% | +0.3 points | |
| 2, held 2nd | 27.1% | 550K | 0% | +0.2 points | |
| 3, held 3rd | 12.9% | 261K | +20.9% | +2.3 points | |
| 4, moved from 5th to 4th | 8.1% | 165K | 0% | +0.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 7.6% | 154K | -26.1% | -2.6 pointsmoved from 4th to 5th | |
| 6, held 6th | 4.5% | 90.5K | 0% | 0 points | |
| 7, held 7th | 0.49% | 9.9K | -18.2% | -0.1 points | |
| 8, held 8th | 0.4% | 8.1K | -18.2% | -0.1 points |
1.
Peloton38.9%
Held 1st. 788K estimated branded searches, 0% vs prior month. Share +0.3 points.
27.1%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.2 points.
12.9%
Held 3rd. 261K estimated branded searches, +20.9% vs prior month. Share +2.3 points.
8.1%
Moved from 5th to 4th. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.6%
Moved from 4th to 5th. 154K estimated branded searches, -26.1% vs prior month. Share -2.6 points.
6.
Bowflex4.5%
Held 6th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
7.STEPR
0.49%
Held 7th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
0.4%
Held 8th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare popularity between StairMaster and its closest rivals
Every comparison with StairMaster
7 comparisons
How has branded search demand for StairMaster changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for StairMaster worldwide held steady at 165K.
- Across the 12 months ending September 2026, StairMaster’s share of searches among stair climber brands worldwide increased from 6.4% to 8.1%.
- Across the 12 months ending September 2026, StairMaster’s share of searches among stair climber brands worldwide peaked at 8.7% in May 2026 and was lowest at 6% in November 2025.
- Across the 12 months ending September 2026, StairMaster rose from 5th to 4th among stair climber brands worldwide.
How did search popularity change for stair climber brands worldwide in September 2026?
6 changes
In September 2026, Technogym gained share of searches among stair climber brands worldwide, from 10.6% to 12.9%.
In September 2026, NordicTrack lost share of searches among stair climber brands worldwide, from 10.2% to 7.6%.
Bowflex’s share of searches among stair climber brands worldwide has gained ground for 3 months in a row, from 3.5% to 4.5% in September 2026.
In September 2026, StairMaster rose from 5th to 4th among stair climber brands worldwide.
Estimated monthly branded searches for STEPR worldwide fell 63.5% over 12 measured months, from 27.1K to 9.9K in September 2026.
Estimated monthly branded searches for Peloton worldwide fell 32.9% over 12 measured months, from 1.2M to 788K in September 2026.
How are StairMaster’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using StairMaster’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- stairmaster
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Is StairMaster your brand?
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