Brandwave

How popular isBowflex in search?

In September 2026, there were an estimated 90.5K branded searches for Bowflex worldwide which held steady over the last 12 months. Bowflex holds 4.9% estimated Share of Search among stair climber brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Peloton42.7%
  2. Life Fitness29.8%
  3. Technogym14.2%
  4. NordicTrack8.4%
  5. Bowflex4.9%
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Which stair climber brands compete with Bowflex?

Bowflex against stair climber brands worldwide, by month

Share of Search by month for Peloton, Life Fitness, Technogym, NordicTrack, Bowflex. The figures are in the table below the chart.

View monthly share of search table
MonthPelotonLife FitnessTechnogymNordicTrackBowflex
Oct 202549%28.1%10.9%8.3%3.8%
Nov 202545.5%26.7%10.3%13.2%4.4%
Dec 202545.7%26.7%8.6%14.6%4.4%
Jan 202639.9%33.8%9.1%13.5%3.7%
Feb 202642.8%30.4%9.8%13%4.1%
Mar 202641.8%30.4%11.8%12%4.1%
Apr 202642.9%31.3%12.1%9.5%4.2%
May 202644.1%32.1%10.3%9.2%4.3%
Jun 202640.5%34.6%11.1%10.1%3.8%
Jul 202639.6%33.9%10.9%11.1%4.6%
Aug 202642.5%29.7%11.6%11.3%4.9%
Sep 202642.7%29.8%14.2%8.4%4.9%

  1. 1.Peloton

    42.7%

    Held 1st. 788K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Life Fitness

    29.8%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Technogym

    14.2%

    Held 3rd. 261K estimated branded searches, +20.9% vs prior month. Share +2.5 points.

  4. 4.NordicTrack

    8.4%

    Held 4th. 154K estimated branded searches, -26.1% vs prior month. Share -2.9 points.

  5. 5.Bowflex

    4.9%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Bowflex and its closest rivals

Every comparison with Bowflex

How has branded search demand for Bowflex changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bowflex worldwide held steady at 90.5K.
  • Across the 12 months ending September 2026, Bowflex’s estimated Share of Search among stair climber brands worldwide increased from 3.8% to 4.9%.
  • Across the 12 months ending September 2026, Bowflex’s estimated Share of Search among stair climber brands worldwide peaked at 4.9% in September 2026 and was lowest at 3.7% in January 2026.

How did search popularity change for stair climber brands worldwide in September 2026?

  1. In September 2026, Technogym gained estimated Share of Search among stair climber brands worldwide, from 11.6% to 14.2%.

  2. In September 2026, NordicTrack lost estimated Share of Search among stair climber brands worldwide, from 11.3% to 8.4%.

  3. Bowflex’s estimated Share of Search among stair climber brands worldwide has gained ground for 3 months in a row, from 3.8% to 4.9% in September 2026.

  4. Estimated monthly branded searches for Peloton worldwide fell 32.9% over 12 measured months, from 1.2M to 788K in September 2026.

  5. Estimated monthly branded searches for Life Fitness worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

Where does Bowflex compete?

Bowflex is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stair climber brands5th of 54.9%Shown above
Elliptical machine brands4th of 45.7%Show ranking
Spin bike brands5th of 56.2%Show ranking
Stationary bike brands3rd of 38.8%Show ranking
Kettlebell brands3rd of 510.3%Show ranking
Dumbbell brands3rd of 510.9%Show ranking
Cross trainer brands3rd of 411%Show ranking
Dumbbell rack brands2nd of 412.2%Show ranking
Adjustable kettlebell brands1st of 432.1%Show ranking
Adjustable dumbbells brands2nd of 339.1%Show ranking

How is Bowflex measured?

Brandwave collects information about searches that people make online using Bowflex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bowflex

Do you work for Bowflex? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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