Brandwave

How popular isBowflex in search?

In August 2026, there were an estimated 90.5K branded searches for Bowflex worldwide which held steady over the last 11 months. Bowflex holds 10.5% estimated Share of Search among dumbbell brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. New York University68%
  2. Rogue Fitness15.6%
  3. Bowflex10.5%
  4. PowerBlock3.8%
  5. Force USA2.1%
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Which dumbbell brands compete with Bowflex?

Bowflex against dumbbell brands worldwide, by month

Share of Search by month for New York University, Rogue Fitness, Bowflex, PowerBlock, Force USA. The figures are in the table below the chart.

View monthly share of search table
MonthNew York UniversityRogue FitnessBowflexPowerBlockForce USA
Oct 202570.5%13.2%10.9%4%1.5%
Nov 202560.8%19.4%12.9%4.8%2.1%
Dec 202566.2%15.2%12.4%4.6%1.7%
Jan 202664.5%15.8%12.9%4.7%2.1%
Feb 202665.9%15.1%12.4%4.5%2%
Mar 202668.2%15.7%10.5%3.8%1.7%
Apr 202667%16.3%10.9%4%1.8%
May 202667%16.3%10.9%4%1.8%
Jun 202665.2%18.3%10%4.5%2%
Jul 202660.7%19.4%13%4.8%2.1%
Aug 202668%15.6%10.5%3.8%2.1%
Sep 2026—————

  1. 1.New York University

    68%

    Held 1st. 587K estimated branded searches, +38.8% vs prior month. Share +7.2 points.

  2. 2.Rogue Fitness

    15.6%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -3.8 points.

  3. 3.Bowflex

    10.5%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -2.5 points.

  4. 4.PowerBlock

    3.8%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.9 points.

  5. 5.Force USA

    2.1%

    Held 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

Compare search popularity between Bowflex and its closest rivals

Every comparison with Bowflex

How has branded search demand for Bowflex changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bowflex worldwide held steady at 90.5K.
  • Across the 11 months ending August 2026, Bowflex’s estimated Share of Search among dumbbell brands worldwide peaked at 13% in July 2026 and was lowest at 10% in June 2026.

How did search popularity change for dumbbell brands worldwide in August 2026?

  1. In August 2026, New York University gained estimated Share of Search among dumbbell brands worldwide, from 60.7% to 68%.

  2. In August 2026, Rogue Fitness lost estimated Share of Search among dumbbell brands worldwide, from 19.4% to 15.6%.

  3. In August 2026, Bowflex lost estimated Share of Search among dumbbell brands worldwide, from 13% to 10.5%.

  4. In August 2026, PowerBlock lost estimated Share of Search among dumbbell brands worldwide, from 4.8% to 3.8%.

  5. Estimated monthly branded searches for Force USA worldwide rose 49.6% over 11 measured months, from 12.1K to 18.1K in August 2026.

Where does Bowflex compete?

Bowflex is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Kettlebell brands3rd of 510%Show ranking
Dumbbell brands3rd of 510.5%Shown above

How is Bowflex measured?

Brandwave collects information about searches that people make online using Bowflex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bowflex

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How the Brand Demand Index is measured

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