Bowflex vs NÜOBELL:Which is more popular?
In September 2026, Bowflex had more branded searches than NÜOBELL among adjustable dumbbells brands worldwide. Bowflex had about 90,500 branded searches, while NÜOBELL had 9,900. Bowflex made up 27.3% of all adjustable dumbbells brand searches we track, and NÜOBELL accounted for 3%. When we asked ChatGPT and Google AI Overviews about adjustable dumbbells brands, NÜOBELL appeared in four of the five answers and Bowflex in three. NÜOBELL was mentioned before Bowflex in every answer.
Who do people search for more?
Bowflex, about 9 searches for every 1 for NÜOBELL
Who does AI mention more?
NÜOBELL, mentioned in 4 of 5 answers, Bowflex in 3
Who does AI recommend more?
NÜOBELL, named ahead of Bowflex in every answer
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Top adjustable dumbbells brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NÜOBELL was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bowflex was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. NÜOBELL was listed before Bowflex in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
PowerBlock1st- NÜOBELL2nd
Rep Fitness3rd- Bowflex4th
NordicTrack–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rep Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PowerBlock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- NÜOBELL4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bowflex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- NordicTrack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about adjustable dumbbells brands
5 answers
Asked ChatGPT
“Which adjustable dumbbells brand should I buy?”
Asked ChatGPT
“What are the best adjustable dumbbells brands?”
Asked ChatGPT
“What's the best adjustable dumbbells brand for home strength training?”
Searched Google, AI Overview
“best adjustable dumbbells”
Searched Google, AI Overview
“home dumbbell set”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Bowflex or NÜOBELL more popular in search?
This chart shows how often people search Google for Bowflex and NÜOBELL by name. Each line represents a brand's share of searches for all five adjustable dumbbells brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bowflex, NÜOBELL. The figures are in the table below the chart.
View monthly share of searches table
| Month | NordicTrack | Bowflex | Rep Fitness | PowerBlock | NÜOBELL |
|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 25.3% | 20.7% | 9.3% | 2.8% |
| Nov 2025 | 46.3% | 19.7% | 24.2% | 7.2% | 2.6% |
| Dec 2025 | 52.1% | 20.6% | 17% | 7.6% | 2.8% |
| Jan 2026 | 53.2% | 20.3% | 16.7% | 7.5% | 2.2% |
| Feb 2026 | 50.6% | 21.5% | 17.6% | 7.9% | 2.4% |
| Mar 2026 | 45.7% | 23.7% | 19.4% | 8.7% | 2.6% |
| Apr 2026 | 41% | 25.7% | 21% | 9.4% | 2.8% |
| May 2026 | 38.7% | 24.5% | 24.5% | 9% | 3.3% |
| Jun 2026 | 44.7% | 21.2% | 21.2% | 9.5% | 3.5% |
| Jul 2026 | 44.9% | 23.8% | 19.4% | 8.7% | 3.2% |
| Aug 2026 | 41.3% | 23.5% | 23.5% | 8.6% | 3.1% |
| Sep 2026 | 34.3% | 27.3% | 27.3% | 8.2% | 3% |
How has the Bowflex and NÜOBELL comparison changed over the last 12 months?
3 findings
- Bowflex was ahead of NÜOBELL in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bowflex’s share of searches among adjustable dumbbells brands worldwide moved from 25.3% to 27.3%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, NÜOBELL’s share of searches among adjustable dumbbells brands worldwide moved from 2.8% to 3%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for adjustable dumbbells brands worldwide in September 2026?
1 change
In September 2026, Bowflex gained share of searches among adjustable dumbbells brands worldwide, from 23.5% to 27.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bowflex’s and NÜOBELL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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