Brandwave

How popular isNÜOBELL?

In September 2026, people searched for NÜOBELL by name about 9,900 times worldwide, about the same as the previous year. These searches made up 3% of all global adjustable dumbbells brand searches, placing NÜOBELL fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about adjustable dumbbells brands, NÜOBELL appeared in four of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

NÜOBELL is the fifth most searched of 5 competitors and the second most recommended in AI answers.

  1. NordicTrackShare of searches 34.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. BowflexShare of searches 27.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. Rep FitnessShare of searches 27.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. PowerBlockShare of searches 8.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. NÜOBELLShare of searches 3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
NÜOBELL website (opens in a new tab)

Follow NÜOBELL and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top adjustable dumbbells brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NÜOBELL was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. NÜOBELL is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PowerBlock1st
  2. NÜOBELL2nd
  3. Rep Fitness3rd
  4. Bowflex4th
  5. NordicTrack–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rep Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PowerBlock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NÜOBELL4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bowflex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NordicTrack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about adjustable dumbbells brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which adjustable dumbbells brands compete with NÜOBELL?

NÜOBELL against adjustable dumbbells brands worldwide, by month

Share of searches by month for NordicTrack, Bowflex, Rep Fitness, PowerBlock, NÜOBELL. The figures are in the table below the chart.

View monthly share of searches table
MonthNordicTrackBowflexRep FitnessPowerBlockNÜOBELL
Oct 202541.9%25.3%20.7%9.3%2.8%
Nov 202546.3%19.7%24.2%7.2%2.6%
Dec 202552.1%20.6%17%7.6%2.8%
Jan 202653.2%20.3%16.7%7.5%2.2%
Feb 202650.6%21.5%17.6%7.9%2.4%
Mar 202645.7%23.7%19.4%8.7%2.6%
Apr 202641%25.7%21%9.4%2.8%
May 202638.7%24.5%24.5%9%3.3%
Jun 202644.7%21.2%21.2%9.5%3.5%
Jul 202644.9%23.8%19.4%8.7%3.2%
Aug 202641.3%23.5%23.5%8.6%3.1%
Sep 202634.3%27.3%27.3%8.2%3%

  1. 1.NordicTrack

    34.3%

    Held 1st. 114K estimated branded searches, -28.5% vs prior month. Share -7 points.

  2. 2.Bowflex

    27.3%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +3.8 points.

  3. 3.Rep Fitness

    27.3%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +3.8 points.

  4. 4.PowerBlock

    8.2%

    Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.4 points.

  5. 5.NÜOBELL

    3%

    Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare popularity between NÜOBELL and its closest rivals

Every comparison with NÜOBELL

4 comparisons

How has branded search demand for NÜOBELL changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for NÜOBELL worldwide held steady at 9.9K.
  • Across the 12 months ending September 2026, NÜOBELL’s share of searches among adjustable dumbbells brands worldwide peaked at 3.5% in June 2026 and was lowest at 2.2% in January 2026.

How did search popularity change for adjustable dumbbells brands worldwide in September 2026?

4 changes

  1. In September 2026, Bowflex gained share of searches among adjustable dumbbells brands worldwide, from 23.5% to 27.3%.

  2. In September 2026, Rep Fitness gained share of searches among adjustable dumbbells brands worldwide, from 23.5% to 27.3%.

  3. In September 2026, NordicTrack lost share of searches among adjustable dumbbells brands worldwide, from 41.3% to 34.3%.

  4. PowerBlock’s share of searches among adjustable dumbbells brands worldwide has lost ground for 3 months in a row, from 9.5% to 8.2% in September 2026.

How are NÜOBELL’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using NÜOBELL’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nuobell

Do you work for NÜOBELL? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is NÜOBELL your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free