NÜOBELL vs PowerBlock:Which is more popular?
In September 2026, PowerBlock had more branded searches than NÜOBELL among adjustable dumbbells brands worldwide. PowerBlock had about 27,100 branded searches, while NÜOBELL had 9,900. PowerBlock made up 8.2% of all adjustable dumbbells brand searches we track, and NÜOBELL accounted for 3%. When we asked ChatGPT and Google AI Overviews about adjustable dumbbells brands, NÜOBELL and PowerBlock each appeared in four of the five answers. PowerBlock was mentioned before NÜOBELL in three out of four answers.
Who do people search for more?
PowerBlock, about 3 searches for every 1 for NÜOBELL
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
PowerBlock, named ahead of NÜOBELL in 3 of 4 answers
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Top adjustable dumbbells brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NÜOBELL and PowerBlock were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. PowerBlock was listed before NÜOBELL in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- PowerBlock1st
NÜOBELL2nd
Rep Fitness3rd
Bowflex4th
NordicTrack–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rep Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PowerBlock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- NÜOBELL4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bowflex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- NordicTrack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about adjustable dumbbells brands
5 answers
Asked ChatGPT
“Which adjustable dumbbells brand should I buy?”
Asked ChatGPT
“What are the best adjustable dumbbells brands?”
Asked ChatGPT
“What's the best adjustable dumbbells brand for home strength training?”
Searched Google, AI Overview
“best adjustable dumbbells”
Searched Google, AI Overview
“home dumbbell set”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is NÜOBELL or PowerBlock more popular in search?
This chart shows how often people search Google for NÜOBELL and PowerBlock by name. Each line represents a brand's share of searches for all five adjustable dumbbells brands we track, month by month, from English-language searches worldwide.
Share of searches by month for PowerBlock, NÜOBELL. The figures are in the table below the chart.
View monthly share of searches table
| Month | NordicTrack | Bowflex | Rep Fitness | PowerBlock | NÜOBELL |
|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 25.3% | 20.7% | 9.3% | 2.8% |
| Nov 2025 | 46.3% | 19.7% | 24.2% | 7.2% | 2.6% |
| Dec 2025 | 52.1% | 20.6% | 17% | 7.6% | 2.8% |
| Jan 2026 | 53.2% | 20.3% | 16.7% | 7.5% | 2.2% |
| Feb 2026 | 50.6% | 21.5% | 17.6% | 7.9% | 2.4% |
| Mar 2026 | 45.7% | 23.7% | 19.4% | 8.7% | 2.6% |
| Apr 2026 | 41% | 25.7% | 21% | 9.4% | 2.8% |
| May 2026 | 38.7% | 24.5% | 24.5% | 9% | 3.3% |
| Jun 2026 | 44.7% | 21.2% | 21.2% | 9.5% | 3.5% |
| Jul 2026 | 44.9% | 23.8% | 19.4% | 8.7% | 3.2% |
| Aug 2026 | 41.3% | 23.5% | 23.5% | 8.6% | 3.1% |
| Sep 2026 | 34.3% | 27.3% | 27.3% | 8.2% | 3% |
How has the NÜOBELL and PowerBlock comparison changed over the last 12 months?
3 findings
- PowerBlock was ahead of NÜOBELL in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NÜOBELL’s share of searches among adjustable dumbbells brands worldwide moved from 2.8% to 3%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, PowerBlock’s share of searches among adjustable dumbbells brands worldwide moved from 9.3% to 8.2%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for adjustable dumbbells brands worldwide in September 2026?
1 change
PowerBlock’s share of searches among adjustable dumbbells brands worldwide has lost ground for 3 months in a row, from 9.5% to 8.2% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using NÜOBELL’s and PowerBlock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NÜOBELL
1 branded search term
- nuobell
PowerBlock
1 branded search term
- powerblock
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