Adjustable dumbbells brands:Which are searched most?
In September 2026, NordicTrack was the most searched among adjustable dumbbells brands worldwide, with an estimated 114K branded searches and 49.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
NordicTrack49.2%
Bowflex39.1%
PowerBlock11.7%
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Share of SearchLeaderboard
Compare the adjustable dumbbells brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NordicTrack, Bowflex, PowerBlock. The figures are in the table below the chart.
View monthly share of search table
| Month | NordicTrack | Bowflex | PowerBlock |
|---|---|---|---|
| Oct 2025 | 54.8% | 33.1% | 12.1% |
| Nov 2025 | 63.2% | 26.9% | 9.9% |
| Dec 2025 | 64.9% | 25.7% | 9.4% |
| Jan 2026 | 65.7% | 25.1% | 9.2% |
| Feb 2026 | 63.2% | 26.9% | 9.8% |
| Mar 2026 | 58.5% | 30.4% | 11.1% |
| Apr 2026 | 53.9% | 33.8% | 12.4% |
| May 2026 | 53.6% | 34% | 12.4% |
| Jun 2026 | 59.3% | 28.1% | 12.6% |
| Jul 2026 | 58.1% | 30.7% | 11.2% |
| Aug 2026 | 56.3% | 32% | 11.7% |
| Sep 2026 | 49.2% | 39.1% | 11.7% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.2% | 114K | -28.5% | -7.1 points | |
| 2, held 2nd | 39.1% | 90.5K | 0% | +7.1 points | |
| 3, held 3rd | 11.7% | 27.1K | -18.1% | 0 points |
49.2%
Held 1st. 114K estimated branded searches, -28.5% vs prior month. Share -7.1 points.
2.
Bowflex39.1%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +7.1 points.
11.7%
Held 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among adjustable dumbbells brands worldwide?
3 brands
In September 2026, NordicTrack was the most searched among adjustable dumbbells brands worldwide, with an estimated 114K branded searches and 49.2% estimated Share of Search within this set. Bowflex is in 2nd place, 10 percentage points behind at 39.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| NordicTrack | 54.8% → 49.2% | 65.7%Jan 2026 | 49.2%Sep 2026 | 1st |
| Bowflex | 33.1% → 39.1% | 39.1%Sep 2026 | 25.1%Jan 2026 | 2nd |
| PowerBlock | 12.1% → 11.7% | 12.6%Jun 2026 | 9.2%Jan 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, NordicTrack’s estimated Share of Search among adjustable dumbbells brands worldwide decreased from 54.8% to 49.2%.
- Across the 12 months ending September 2026, Bowflex’s estimated Share of Search among adjustable dumbbells brands worldwide increased from 33.1% to 39.1%.
- Across the 12 months ending September 2026, NordicTrack’s estimated Share of Search among adjustable dumbbells brands worldwide peaked at 65.7% in January 2026 and was lowest at 49.2% in September 2026.
- Across the 12 months ending September 2026, Bowflex’s estimated Share of Search among adjustable dumbbells brands worldwide peaked at 39.1% in September 2026 and was lowest at 25.1% in January 2026.
- Across the 12 months ending September 2026, PowerBlock’s estimated Share of Search among adjustable dumbbells brands worldwide peaked at 12.6% in June 2026 and was lowest at 9.2% in January 2026.
- Across the 12 months ending September 2026, PowerBlock held steady: its estimated Share of Search among adjustable dumbbells brands worldwide moved less than 0.5 percentage points.
How did search popularity change for adjustable dumbbells brands worldwide in September 2026?
3 changes
In September 2026, Bowflex gained estimated Share of Search among adjustable dumbbells brands worldwide, from 32% to 39.1%.
In September 2026, NordicTrack lost estimated Share of Search among adjustable dumbbells brands worldwide, from 56.3% to 49.2%.
Estimated monthly branded searches for PowerBlock worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
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