How popular isRep Fitness in search?
In September 2026, people searched for Rep Fitness by name about 90,500 times worldwide, a 22.3% increase from the previous year. These searches made up 27.3% of all global adjustable dumbbells brand searches, placing Rep Fitness third out of five brands. These are worldwide searches for English-language branded terms.
NordicTrack34.3%
Bowflex27.3%
Rep Fitness27.3%
PowerBlock8.2%
NÜOBELL3%
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Which adjustable dumbbells brands compete with Rep Fitness?
Share of searches by month for NordicTrack, Bowflex, Rep Fitness, PowerBlock, NÜOBELL. The figures are in the table below the chart.
View monthly share of searches table
| Month | NordicTrack | Bowflex | Rep Fitness | PowerBlock | NÜOBELL |
|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 25.3% | 20.7% | 9.3% | 2.8% |
| Nov 2025 | 46.3% | 19.7% | 24.2% | 7.2% | 2.6% |
| Dec 2025 | 52.1% | 20.6% | 17% | 7.6% | 2.8% |
| Jan 2026 | 53.2% | 20.3% | 16.7% | 7.5% | 2.2% |
| Feb 2026 | 50.6% | 21.5% | 17.6% | 7.9% | 2.4% |
| Mar 2026 | 45.7% | 23.7% | 19.4% | 8.7% | 2.6% |
| Apr 2026 | 41% | 25.7% | 21% | 9.4% | 2.8% |
| May 2026 | 38.7% | 24.5% | 24.5% | 9% | 3.3% |
| Jun 2026 | 44.7% | 21.2% | 21.2% | 9.5% | 3.5% |
| Jul 2026 | 44.9% | 23.8% | 19.4% | 8.7% | 3.2% |
| Aug 2026 | 41.3% | 23.5% | 23.5% | 8.6% | 3.1% |
| Sep 2026 | 34.3% | 27.3% | 27.3% | 8.2% | 3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.3% | 114K | -28.5% | -7 points | |
| 2, held 2nd | 27.3% | 90.5K | 0% | +3.8 points | |
| 3, held 3rd | 27.3% | 90.5K | 0% | +3.8 points | |
| 4, held 4th | 8.2% | 27.1K | -18.1% | -0.4 points | |
| 5, held 5th | 3% | 9.9K | -18.2% | -0.2 points |
34.3%
Held 1st. 114K estimated branded searches, -28.5% vs prior month. Share -7 points.
2.
Bowflex27.3%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +3.8 points.
27.3%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +3.8 points.
8.2%
Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.4 points.
5.
NÜOBELL3%
Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
Compare search popularity between Rep Fitness and its closest rivals
Every comparison with Rep Fitness
22 comparisons
- Bowflex vs Rep Fitness
- Life Fitness vs Rep Fitness
- NordicTrack vs Rep Fitness
- Peloton vs Rep Fitness
- Rep Fitness vs Rogue Fitness
- Rep Fitness vs Technogym
- Rep Fitness vs Titan Fitness
- Concept2 vs Rep Fitness
- American Barbell vs Rep Fitness
- Bells of Steel vs Rep Fitness
- PowerBlock vs Rep Fitness
- Eleiko vs Rep Fitness
- Force USA vs Rep Fitness
- Rep Fitness vs Yes4All
- NÜOBELL vs Rep Fitness
- Cap Barbell vs Rep Fitness
- PRx Performance vs Rep Fitness
- Body-Solid vs Rep Fitness
- Rep Fitness vs York Barbell
- LifeSpan vs Rep Fitness
- Rep Fitness vs Texas Power Bars
- Rep Fitness vs Wolverson Fitness
How has branded search demand for Rep Fitness changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rep Fitness worldwide rose from 74K to 90.5K.
- Across the 12 months ending September 2026, Rep Fitness’ share of searches among adjustable dumbbells brands worldwide increased from 20.7% to 27.3%.
- Across the 12 months ending September 2026, Rep Fitness’ share of searches among adjustable dumbbells brands worldwide peaked at 27.3% in September 2026 and was lowest at 16.7% in January 2026.
How did search popularity change for adjustable dumbbells brands worldwide in September 2026?
4 changes
In September 2026, Bowflex gained share of searches among adjustable dumbbells brands worldwide, from 23.5% to 27.3%.
In September 2026, Rep Fitness gained share of searches among adjustable dumbbells brands worldwide, from 23.5% to 27.3%.
In September 2026, NordicTrack lost share of searches among adjustable dumbbells brands worldwide, from 41.3% to 34.3%.
PowerBlock’s share of searches among adjustable dumbbells brands worldwide has lost ground for 3 months in a row, from 9.5% to 8.2% in September 2026.
How are Rep Fitness’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Rep Fitness’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- rep fitness
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Where does Rep Fitness compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Home fitness equipment brands | 6th of 9 | 5.5% | Show ranking |
| Dumbbell rack brands | 4th of 6 | 9.8% | Show ranking |
| Kettlebell brands | 3rd of 7 | 20.8% | Show ranking |
| Home gym equipment brands | 3rd of 6 | 23.3% | Show ranking |
| Squat rack brands | 2nd of 7 | 25.6% | Show ranking |
| Dumbbell brands | 3rd of 5 | 27.2% | Show ranking |
| Adjustable dumbbells brands | 3rd of 5 | 27.3% | Shown above |
| Adjustable kettlebell brands | 2nd of 5 | 28.1% | Show ranking |
| Barbell brands | 2nd of 8 | 29.7% | Show ranking |
| Power rack brands | 2nd of 5 | 30.4% | Show ranking |
Is Rep Fitness your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.