Dumbbell brands:Which brands are most popular in search?
In August 2026, New York University was the most searched among dumbbell brands worldwide, with an estimated 587K branded searches and 68% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
New York University68%
Rogue Fitness15.6%
Bowflex10.5%
PowerBlock3.8%
Force USA2.1%
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Share of SearchLeaderboard
Compare the dumbbell brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for New York University, Rogue Fitness, Bowflex, PowerBlock, Force USA. The figures are in the table below the chart.
View monthly share of search table
| Month | New York University | Rogue Fitness | Bowflex | PowerBlock | Force USA |
|---|---|---|---|---|---|
| Oct 2025 | 70.5% | 13.2% | 10.9% | 4% | 1.5% |
| Nov 2025 | 60.8% | 19.4% | 12.9% | 4.8% | 2.1% |
| Dec 2025 | 66.2% | 15.2% | 12.4% | 4.6% | 1.7% |
| Jan 2026 | 64.5% | 15.8% | 12.9% | 4.7% | 2.1% |
| Feb 2026 | 65.9% | 15.1% | 12.4% | 4.5% | 2% |
| Mar 2026 | 68.2% | 15.7% | 10.5% | 3.8% | 1.7% |
| Apr 2026 | 67% | 16.3% | 10.9% | 4% | 1.8% |
| May 2026 | 67% | 16.3% | 10.9% | 4% | 1.8% |
| Jun 2026 | 65.2% | 18.3% | 10% | 4.5% | 2% |
| Jul 2026 | 60.7% | 19.4% | 13% | 4.8% | 2.1% |
| Aug 2026 | 68% | 15.6% | 10.5% | 3.8% | 2.1% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68% | 587K | +38.8% | +7.2 points | |
| 2, held 2nd | 15.6% | 135K | 0% | -3.8 points | |
| 3, held 3rd | 10.5% | 90.5K | 0% | -2.5 points | |
| 4, held 4th | 3.8% | 33.1K | 0% | -0.9 points | |
| 5, held 5th | 2.1% | 18.1K | +22.3% | 0 points |
68%
Held 1st. 587K estimated branded searches, +38.8% vs prior month. Share +7.2 points.
15.6%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -3.8 points.
3.
Bowflex10.5%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -2.5 points.
3.8%
Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.9 points.
2.1%
Held 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.
Compare search popularity between leading brands
- New York University vs Rogue Fitness: compare search popularity
- New York University vs Bowflex: compare search popularity
- New York University vs PowerBlock: compare search popularity
- New York University vs Force USA: compare search popularity
- Rogue Fitness vs Bowflex: compare search popularity
- Rogue Fitness vs PowerBlock: compare search popularity
- Rogue Fitness vs Force USA: compare search popularity
- Bowflex vs PowerBlock: compare search popularity
- Bowflex vs Force USA: compare search popularity
- PowerBlock vs Force USA: compare search popularity
- Compare any of these brands
Which brand is most popular in search among dumbbell brands worldwide?
5 brands
In August 2026, New York University was the most searched among dumbbell brands worldwide, with an estimated 587K branded searches and 68% estimated Share of Search within this set. Rogue Fitness is in 2nd place, 52.3 percentage points behind at 15.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| New York University | 70.5% → 68% | 70.5%Oct 2025 | 60.7%Jul 2026 | 1st |
| Rogue Fitness | 13.2% → 15.6% | 19.4%Nov 2025 | 13.2%Oct 2025 | 2nd |
| Bowflex | 10.9% → 10.5% | 13%Jul 2026 | 10%Jun 2026 | 3rd |
| PowerBlock | 4% → 3.8% | 4.8%Nov 2025 | 3.8%Aug 2026 | 4th |
| Force USA | 1.5% → 2.1% | 2.1%Nov 2025 | 1.5%Oct 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, New York University’s estimated Share of Search among dumbbell brands worldwide decreased from 70.5% to 68%.
- Across the 11 months ending August 2026, Rogue Fitness’ estimated Share of Search among dumbbell brands worldwide increased from 13.2% to 15.6%.
- Across the 11 months ending August 2026, Force USA’s estimated Share of Search among dumbbell brands worldwide increased from 1.5% to 2.1%.
- Across the 11 months ending August 2026, New York University’s estimated Share of Search among dumbbell brands worldwide peaked at 70.5% in October 2025 and was lowest at 60.7% in July 2026.
- Across the 11 months ending August 2026, Rogue Fitness’ estimated Share of Search among dumbbell brands worldwide peaked at 19.4% in November 2025 and was lowest at 13.2% in October 2025.
- Across the 11 months ending August 2026, Bowflex’s estimated Share of Search among dumbbell brands worldwide peaked at 13% in July 2026 and was lowest at 10% in June 2026.
- Across the 11 months ending August 2026, Bowflex and PowerBlock held steady: their estimated Share of Search among dumbbell brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for dumbbell brands worldwide in August 2026?
5 changes
In August 2026, New York University gained estimated Share of Search among dumbbell brands worldwide, from 60.7% to 68%.
In August 2026, Rogue Fitness lost estimated Share of Search among dumbbell brands worldwide, from 19.4% to 15.6%.
In August 2026, Bowflex lost estimated Share of Search among dumbbell brands worldwide, from 13% to 10.5%.
In August 2026, PowerBlock lost estimated Share of Search among dumbbell brands worldwide, from 4.8% to 3.8%.
Estimated monthly branded searches for Force USA worldwide rose 49.6% over 11 measured months, from 12.1K to 18.1K in August 2026.
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