PowerBlock vs Rogue Fitness:Which is more popular by branded search?
In August 2026, Rogue Fitness had more branded searches than PowerBlock among dumbbell brands worldwide. Rogue Fitness was estimated to have 135K branded searches compared to PowerBlock’s 33.1K, and held a 15.6% Share of Search versus PowerBlock’s 3.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, PowerBlock or Rogue Fitness?
Compare the dumbbell brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rogue Fitness, PowerBlock. The figures are in the table below the chart.
View monthly share of search table
| Month | New York University | Rogue Fitness | Bowflex | PowerBlock | Force USA |
|---|---|---|---|---|---|
| Oct 2025 | 70.5% | 13.2% | 10.9% | 4% | 1.5% |
| Nov 2025 | 60.8% | 19.4% | 12.9% | 4.8% | 2.1% |
| Dec 2025 | 66.2% | 15.2% | 12.4% | 4.6% | 1.7% |
| Jan 2026 | 64.5% | 15.8% | 12.9% | 4.7% | 2.1% |
| Feb 2026 | 65.9% | 15.1% | 12.4% | 4.5% | 2% |
| Mar 2026 | 68.2% | 15.7% | 10.5% | 3.8% | 1.7% |
| Apr 2026 | 67% | 16.3% | 10.9% | 4% | 1.8% |
| May 2026 | 67% | 16.3% | 10.9% | 4% | 1.8% |
| Jun 2026 | 65.2% | 18.3% | 10% | 4.5% | 2% |
| Jul 2026 | 60.7% | 19.4% | 13% | 4.8% | 2.1% |
| Aug 2026 | 68% | 15.6% | 10.5% | 3.8% | 2.1% |
| Sep 2026 | — | — | — | — | — |
How has the PowerBlock and Rogue Fitness comparison changed over the last 12 months?
3 findings
- Rogue Fitness was ahead of PowerBlock in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, PowerBlock’s estimated Share of Search among dumbbell brands worldwide moved from 4% to 3.8%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 11 months ending August 2026, Rogue Fitness’ estimated Share of Search among dumbbell brands worldwide moved from 13.2% to 15.6%, and its estimated monthly branded searches moved from 110K to 135K.
How did search popularity change for dumbbell brands worldwide in August 2026?
2 changes
In August 2026, Rogue Fitness lost estimated Share of Search among dumbbell brands worldwide, from 19.4% to 15.6%.
In August 2026, PowerBlock lost estimated Share of Search among dumbbell brands worldwide, from 4.8% to 3.8%.
How each brand is measured
Brandwave collects information about searches that people make online using PowerBlock’s and Rogue Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
PowerBlock
1 branded search term
- powerblock
Rogue Fitness
1 branded search term
- rogue fitness
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.