Brandwave

Rep Fitness vs Rogue Fitness:Which is more popular?

In September 2026, Rogue Fitness had more branded searches than Rep Fitness among dumbbell brands worldwide. Rogue Fitness had about 110,000 branded searches, while Rep Fitness had 90,500. Rogue Fitness made up 33% of all dumbbell brand searches we track, and Rep Fitness accounted for 27.2%. When we asked ChatGPT and Google AI Overviews about dumbbell brands, Rep Fitness appeared in all four answers and Rogue Fitness in one. Rep Fitness was mentioned before Rogue Fitness in every answer.

Among dumbbell brands worldwide in September 2026

Who do people search for more?

Rogue Fitness, about 22% more searches than Rep Fitness

Rogue Fitness 110K searchesRep Fitness 90.5K searches

Who does AI mention more?

Rep Fitness, mentioned in every answer we collected

Rep Fitness in 4 of 4Rogue Fitness in 1 of 4

Who does AI recommend more?

Rep Fitness, named ahead of Rogue Fitness in every answer

Rep Fitness first in 4Rogue Fitness never first

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Top dumbbell brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Rep Fitness appeared in all four answers. Rogue Fitness was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Rep Fitness was listed before Rogue Fitness in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rep Fitness1st
  2. PowerBlock2nd
  3. Bowflex3rd
  4. Rogue Fitness4th
  5. Force USA–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rep Fitness4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • PowerBlock4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bowflex3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Rogue Fitness1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Force USA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about dumbbell brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Rep Fitness or Rogue Fitness more popular in search?

This chart shows how often people search Google for Rep Fitness and Rogue Fitness by name. Each line represents a brand's share of searches for all five dumbbell brands we track, month by month, from English-language searches worldwide.

Rep Fitness and Rogue Fitness among dumbbell brands worldwide, by month

Share of searches by month for Rogue Fitness, Rep Fitness. The figures are in the table below the chart.

View monthly share of searches table
MonthRogue FitnessBowflexRep FitnessPowerBlockForce USA
Oct 202534.4%28.3%23.1%10.4%3.8%
Nov 202535.2%23.5%28.8%8.6%3.9%
Dec 202534.5%28.1%23.2%10.4%3.8%
Jan 202634.3%27.9%23%10.3%4.6%
Feb 202634.1%28.1%23%10.3%4.6%
Mar 202638.9%26.1%21.3%9.5%4.3%
Apr 202638.9%26.1%21.3%9.5%4.3%
May 202637.1%24.9%24.9%9.1%4.1%
Jun 202640.8%22.4%22.4%10%4.5%
Jul 202638.9%26.1%21.3%9.5%4.3%
Aug 202636.8%24.6%24.6%9%4.9%
Sep 202633%27.2%27.2%8.1%4.4%

How has the Rep Fitness and Rogue Fitness comparison changed over the last 12 months?

3 findings
  • Rogue Fitness was ahead of Rep Fitness in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Rep Fitness’ share of searches among dumbbell brands worldwide moved from 23.1% to 27.2%, and its estimated monthly branded searches moved from 74K to 90.5K.
  • Across the 12 months ending September 2026, Rogue Fitness’ share of searches among dumbbell brands worldwide moved from 34.4% to 33%, and its estimated monthly branded searches held steady at 110K.

How did search popularity change for dumbbell brands worldwide in September 2026?

2 changes

  1. In September 2026, Rep Fitness gained share of searches among dumbbell brands worldwide, from 24.6% to 27.2%.

  2. In September 2026, Rogue Fitness lost share of searches among dumbbell brands worldwide, from 36.8% to 33%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Rep Fitness’ and Rogue Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rep Fitness

1 branded search term

  • rep fitness

Rogue Fitness

1 branded search term

  • rogue fitness

How the Brand Demand Index is measured

Other head-to-heads among dumbbell brands

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