Brandwave

How popular isRep Fitness?

In September 2026, people searched for Rep Fitness by name about 90,500 times worldwide, a 22.3% increase from the previous year. These searches made up 27.2% of all global dumbbell brand searches, placing Rep Fitness third out of five brands. When we asked both ChatGPT and Google AI Overviews about dumbbell brands, Rep Fitness appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Rep Fitness is the third most searched of 5 competitors and the most recommended in AI answers.

  1. Rogue FitnessShare of searches 33%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  2. BowflexShare of searches 27.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  3. Rep FitnessShare of searches 27.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. PowerBlockShare of searches 8.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  5. Force USAShare of searches 4.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top dumbbell brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Rep Fitness appeared in all four answers. Rep Fitness is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rep Fitness1st
  2. PowerBlock2nd
  3. Bowflex3rd
  4. Rogue Fitness4th
  5. Force USA–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rep Fitness4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • PowerBlock4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bowflex3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Rogue Fitness1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Force USA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about dumbbell brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which dumbbell brands compete with Rep Fitness?

Rep Fitness against dumbbell brands worldwide, by month

Share of searches by month for Rogue Fitness, Bowflex, Rep Fitness, PowerBlock, Force USA. The figures are in the table below the chart.

View monthly share of searches table
MonthRogue FitnessBowflexRep FitnessPowerBlockForce USA
Oct 202534.4%28.3%23.1%10.4%3.8%
Nov 202535.2%23.5%28.8%8.6%3.9%
Dec 202534.5%28.1%23.2%10.4%3.8%
Jan 202634.3%27.9%23%10.3%4.6%
Feb 202634.1%28.1%23%10.3%4.6%
Mar 202638.9%26.1%21.3%9.5%4.3%
Apr 202638.9%26.1%21.3%9.5%4.3%
May 202637.1%24.9%24.9%9.1%4.1%
Jun 202640.8%22.4%22.4%10%4.5%
Jul 202638.9%26.1%21.3%9.5%4.3%
Aug 202636.8%24.6%24.6%9%4.9%
Sep 202633%27.2%27.2%8.1%4.4%

  1. 1.Rogue Fitness

    33%

    Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -3.7 points.

  2. 2.Bowflex

    27.2%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +2.5 points.

  3. 3.Rep Fitness

    27.2%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +2.5 points.

  4. 4.PowerBlock

    8.1%

    Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.9 points.

  5. 5.Force USA

    4.4%

    Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

Compare popularity between Rep Fitness and its closest rivals

Every comparison with Rep Fitness

22 comparisons

How has branded search demand for Rep Fitness changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rep Fitness worldwide rose from 74K to 90.5K.
  • Across the 12 months ending September 2026, Rep Fitness’ share of searches among dumbbell brands worldwide increased from 23.1% to 27.2%.
  • Across the 12 months ending September 2026, Rep Fitness’ share of searches among dumbbell brands worldwide peaked at 28.8% in November 2025 and was lowest at 21.3% in March 2026.

How did search popularity change for dumbbell brands worldwide in September 2026?

5 changes

  1. In September 2026, Bowflex gained share of searches among dumbbell brands worldwide, from 24.6% to 27.2%.

  2. In September 2026, Rep Fitness gained share of searches among dumbbell brands worldwide, from 24.6% to 27.2%.

  3. In September 2026, Rogue Fitness lost share of searches among dumbbell brands worldwide, from 36.8% to 33%.

  4. In September 2026, PowerBlock lost share of searches among dumbbell brands worldwide, from 9% to 8.1%.

  5. Estimated monthly branded searches for Force USA worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.

How are Rep Fitness’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Rep Fitness’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rep fitness

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How the Brand Demand Index is measured

Where does Rep Fitness compete?

Rep Fitness is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home fitness equipment brands6th of 95.5%Show ranking
Dumbbell rack brands4th of 69.8%Show ranking
Kettlebell brands3rd of 720.8%Show ranking
Home gym equipment brands3rd of 623.3%Show ranking
Squat rack brands2nd of 725.6%Show ranking
Dumbbell brands3rd of 527.2%Shown above
Adjustable dumbbells brands3rd of 527.3%Show ranking
Adjustable kettlebell brands2nd of 528.1%Show ranking
Barbell brands2nd of 829.7%Show ranking
Power rack brands2nd of 530.4%Show ranking
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