Brandwave

Barbell brands:Which brands are most popular in search?

In August 2026, Rogue Fitness was the most searched among barbell brands worldwide, with an estimated 135K branded searches and 50.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Rogue Fitness50.8%
  2. Rep Fitness34.1%
  3. Eleiko8.4%
  4. Cap Barbell3%
  5. York Barbell2%
  6. Wolverson Fitness1.7%

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Share of SearchLeaderboard

Compare the barbell brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among barbell brands worldwide, by month

Share of Search by month for Rogue Fitness, Rep Fitness, Eleiko, Cap Barbell, York Barbell. The figures are in the table below the chart.

View monthly share of search table
MonthRogue FitnessRep FitnessEleikoCap BarbellYork BarbellWolverson Fitness
Oct 202547.8%32.2%11.8%3.5%2.3%2.3%
Nov 202546.6%38.1%9.3%2.3%1.9%1.9%
Dec 202549.2%33%9.9%3.6%2.4%2%
Jan 202648.1%32.3%11.8%3.5%2.4%1.9%
Feb 202647.8%32.2%11.8%3.5%2.3%2.3%
Mar 202653.1%29.1%10.7%3.2%2.1%1.7%
Apr 202653.1%29.1%10.7%3.2%2.1%1.7%
May 202649.9%33.5%10%3%2%1.6%
Jun 202654.2%29.7%8.9%3.3%2.2%1.8%
Jul 202654.4%29.8%8.9%3.3%2.2%1.4%
Aug 202650.8%34.1%8.4%3%2%1.7%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Rogue Fitness

    50.8%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -3.5 points.

  2. 2.Rep Fitness

    34.1%

    Held 2nd. 90.5K estimated branded searches, +22.3% vs prior month. Share +4.3 points.

  3. 3.Eleiko

    8.4%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Cap Barbell

    3%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.York Barbell

    2%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Wolverson Fitness

    1.7%

    Held 6th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among barbell brands worldwide?

In August 2026, Rogue Fitness was the most searched among barbell brands worldwide, with an estimated 135K branded searches and 50.8% estimated Share of Search within this set. Rep Fitness is in 2nd place, 16.8 percentage points behind at 34.1% Share of Search.

Global barbell brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Rogue Fitness47.8% → 50.8%54.4%Jul 202646.6%Nov 20251st
Rep Fitness32.2% → 34.1%38.1%Nov 202529.1%Mar 20262nd
Eleiko11.8% → 8.4%11.8%Jan 20268.4%Aug 20263rd
Cap Barbell3.5% → 3%3.6%Dec 20252.3%Nov 20254th
York Barbell2.3% → 2%2.4%Dec 20251.9%Nov 20256th → 5th
Wolverson Fitness2.3% → 1.7%2.3%Oct 20251.4%Jul 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Rogue Fitness’ estimated Share of Search among barbell brands worldwide increased from 47.8% to 50.8%.
  • Across the 11 months ending August 2026, Rep Fitness’ estimated Share of Search among barbell brands worldwide increased from 32.2% to 34.1%.
  • Across the 11 months ending August 2026, Eleiko’s estimated Share of Search among barbell brands worldwide decreased from 11.8% to 8.4%.
  • Across the 11 months ending August 2026, Wolverson Fitness’ estimated Share of Search among barbell brands worldwide decreased from 2.3% to 1.7%.
  • Across the 11 months ending August 2026, Rogue Fitness’ estimated Share of Search among barbell brands worldwide peaked at 54.4% in July 2026 and was lowest at 46.6% in November 2025.
  • Across the 11 months ending August 2026, Rep Fitness’ estimated Share of Search among barbell brands worldwide peaked at 38.1% in November 2025 and was lowest at 29.1% in March 2026.
  • Across the 11 months ending August 2026, Eleiko’s estimated Share of Search among barbell brands worldwide peaked at 11.8% in January 2026 and was lowest at 8.4% in August 2026.
  • Across the 11 months ending August 2026, Cap Barbell’s estimated Share of Search among barbell brands worldwide peaked at 3.6% in December 2025 and was lowest at 2.3% in November 2025.
  • Across the 11 months ending August 2026, York Barbell rose from 6th to 5th among barbell brands worldwide.
  • Across the 11 months ending August 2026, Wolverson Fitness fell from 5th to 6th among barbell brands worldwide.
  • Across the 11 months ending August 2026, Cap Barbell held steady: its estimated Share of Search among barbell brands worldwide moved less than 0.5 percentage points.

How did search popularity change for barbell brands worldwide in August 2026?

  1. In August 2026, Rep Fitness gained estimated Share of Search among barbell brands worldwide, from 29.8% to 34.1%.

  2. In August 2026, Rogue Fitness lost estimated Share of Search among barbell brands worldwide, from 54.4% to 50.8%.

  3. In August 2026, Eleiko lost estimated Share of Search among barbell brands worldwide, from 8.9% to 8.4%.

  4. Estimated monthly branded searches for Wolverson Fitness worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.

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