Brandwave

How popular isAmerican Barbell?

In September 2026, people searched for American Barbell by name about 60,500 times worldwide, about the same as the previous year. These searches made up 19.9% of all global barbell brand searches, placing American Barbell third out of eight brands. When we asked both ChatGPT and Google AI Overviews about barbell brands, American Barbell appeared in two of the four answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

American Barbell is the third most searched of 8 competitors and the fifth most recommended in AI answers.

  1. Rogue FitnessShare of searches 36.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. Rep FitnessShare of searches 29.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. American BarbellShare of searches 19.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  4. EleikoShare of searches 7.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  5. Cap BarbellShare of searches 2.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+3 more

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Top barbell brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, American Barbell was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. American Barbell is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rogue Fitness1st
  2. Rep Fitness2nd
  3. Eleiko3rd
  4. Texas Power Bars4th
  5. American Barbell5th
  6. Cap Barbell–
  7. York Barbell–
  8. Wolverson Fitness–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rep Fitness4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Rogue Fitness3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Eleiko3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • American Barbell2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Texas Power Bars2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cap Barbell0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • York Barbell0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wolverson Fitness0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about barbell brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which barbell brands compete with American Barbell?

American Barbell against barbell brands worldwide, by month

Share of searches by month for Rogue Fitness, Rep Fitness, American Barbell, Eleiko, Cap Barbell. The figures are in the table below the chart.

View monthly share of searches table
MonthRogue FitnessRep FitnessAmerican BarbellEleikoCap BarbellYork BarbellTexas Power BarsWolverson Fitness
Oct 202537.3%25.1%20.5%9.2%2.7%1.8%1.5%1.8%
Nov 202539.1%32%14.4%7.9%1.9%1.6%1.6%1.6%
Dec 202539.5%26.5%17.7%7.9%2.9%1.9%1.9%1.6%
Jan 202638.8%26%17.4%9.5%2.8%1.9%1.9%1.6%
Feb 202637.2%25%20.4%9.2%2.7%1.8%1.8%1.8%
Mar 202642.2%23.1%18.9%8.5%2.5%1.7%1.7%1.4%
Apr 202642.3%23.2%19%8.5%2.5%1.7%1.4%1.4%
May 202640.1%26.9%18%8.1%2.4%1.6%1.6%1.3%
Jun 202642.9%23.5%19.2%7%2.6%1.7%1.7%1.4%
Jul 202643%23.6%19.3%7.1%2.6%1.7%1.7%1.1%
Aug 202640.8%27.4%18.3%6.7%2.5%1.6%1.3%1.3%
Sep 202636.1%29.7%19.9%7.3%2.7%1.8%1.4%1.2%

  1. 1.Rogue Fitness

    36.1%

    Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -4.7 points.

  2. 2.Rep Fitness

    29.7%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +2.3 points.

  3. 3.American Barbell

    19.9%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +1.5 points.

  4. 4.Eleiko

    7.3%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Cap Barbell

    2.7%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.York Barbell

    1.8%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Texas Power Bars

    1.4%

    Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Wolverson Fitness

    1.2%

    Held 8th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare popularity between American Barbell and its closest rivals

Every comparison with American Barbell

7 comparisons

How has branded search demand for American Barbell changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for American Barbell worldwide held steady at 60.5K.
  • Across the 12 months ending September 2026, American Barbell’s share of searches among barbell brands worldwide decreased from 20.5% to 19.9%.
  • Across the 12 months ending September 2026, American Barbell’s share of searches among barbell brands worldwide peaked at 20.5% in October 2025 and was lowest at 14.4% in November 2025.

How did search popularity change for barbell brands worldwide in September 2026?

5 changes

  1. In September 2026, Rep Fitness gained share of searches among barbell brands worldwide, from 27.4% to 29.7%.

  2. In September 2026, American Barbell gained share of searches among barbell brands worldwide, from 18.3% to 19.9%.

  3. In September 2026, Eleiko gained share of searches among barbell brands worldwide, from 6.7% to 7.3%.

  4. In September 2026, Rogue Fitness lost share of searches among barbell brands worldwide, from 40.8% to 36.1%.

  5. Estimated monthly branded searches for Wolverson Fitness worldwide fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.

How are American Barbell’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using American Barbell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • american barbell

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How the Brand Demand Index is measured

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