How popular isRogue Fitness in search?
In August 2026, there were an estimated 135K branded searches for Rogue Fitness worldwide which is up 22.7% over the last 11 months. Rogue Fitness holds 50.8% estimated Share of Search among barbell brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Rogue Fitness50.8%- Rep Fitness34.1%
- Eleiko8.4%
- Cap Barbell3%
- York Barbell2%
- Wolverson Fitness1.7%
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Which barbell brands compete with Rogue Fitness?
Share of Search by month for Rogue Fitness, Rep Fitness, Eleiko, Cap Barbell, York Barbell. The figures are in the table below the chart.
View monthly share of search table
| Month | Rogue Fitness | Rep Fitness | Eleiko | Cap Barbell | York Barbell | Wolverson Fitness |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.8% | 32.2% | 11.8% | 3.5% | 2.3% | 2.3% |
| Nov 2025 | 46.6% | 38.1% | 9.3% | 2.3% | 1.9% | 1.9% |
| Dec 2025 | 49.2% | 33% | 9.9% | 3.6% | 2.4% | 2% |
| Jan 2026 | 48.1% | 32.3% | 11.8% | 3.5% | 2.4% | 1.9% |
| Feb 2026 | 47.8% | 32.2% | 11.8% | 3.5% | 2.3% | 2.3% |
| Mar 2026 | 53.1% | 29.1% | 10.7% | 3.2% | 2.1% | 1.7% |
| Apr 2026 | 53.1% | 29.1% | 10.7% | 3.2% | 2.1% | 1.7% |
| May 2026 | 49.9% | 33.5% | 10% | 3% | 2% | 1.6% |
| Jun 2026 | 54.2% | 29.7% | 8.9% | 3.3% | 2.2% | 1.8% |
| Jul 2026 | 54.4% | 29.8% | 8.9% | 3.3% | 2.2% | 1.4% |
| Aug 2026 | 50.8% | 34.1% | 8.4% | 3% | 2% | 1.7% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.8% | 135K | 0% | -3.5 points | |
| 2, held 2nd | 34.1% | 90.5K | +22.3% | +4.3 points | |
| 3, held 3rd | 8.4% | 22.2K | 0% | -0.6 points | |
| 4, held 4th | 3% | 8.1K | 0% | -0.2 points | |
| 5, held 5th | 2% | 5.4K | 0% | -0.1 points | |
| 6, held 6th | 1.7% | 4.4K | +22.2% | +0.2 points |
50.8%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share -3.5 points.
34.1%
Held 2nd. 90.5K estimated branded searches, +22.3% vs prior month. Share +4.3 points.
3.Eleiko
8.4%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -0.6 points.
3%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
2%
Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
1.7%
Held 6th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
Compare search popularity between Rogue Fitness and its closest rivals
- Rogue Fitness vs Rep Fitness: compare search popularity
- Rogue Fitness vs Eleiko: compare search popularity
- Rogue Fitness vs Cap Barbell: compare search popularity
- Rogue Fitness vs York Barbell: compare search popularity
- Rogue Fitness vs Wolverson Fitness: compare search popularity
- Compare Rogue Fitness with any brand
How has branded search demand for Rogue Fitness changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Rogue Fitness worldwide rose from 110K to 135K.
- Across the 11 months ending August 2026, Rogue Fitness’ estimated Share of Search among barbell brands worldwide increased from 47.8% to 50.8%.
- Across the 11 months ending August 2026, Rogue Fitness’ estimated Share of Search among barbell brands worldwide peaked at 54.4% in July 2026 and was lowest at 46.6% in November 2025.
How did search popularity change for barbell brands worldwide in August 2026?
4 changes
In August 2026, Rep Fitness gained estimated Share of Search among barbell brands worldwide, from 29.8% to 34.1%.
In August 2026, Rogue Fitness lost estimated Share of Search among barbell brands worldwide, from 54.4% to 50.8%.
In August 2026, Eleiko lost estimated Share of Search among barbell brands worldwide, from 8.9% to 8.4%.
Estimated monthly branded searches for Wolverson Fitness worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.
Where does Rogue Fitness compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Jump rope brands | 3rd of 5 | 0.33% | Show ranking |
| Kettlebell brands | 2nd of 5 | 14.9% | Show ranking |
| Dumbbell brands | 2nd of 5 | 15.6% | Show ranking |
| Lifting belts | 2nd of 6 | 35.2% | Show ranking |
| Resistance band brands | 1st of 6 | 35.2% | Show ranking |
| Home gym equipment brands | 1st of 5 | 41.4% | Show ranking |
| Barbell brands | 1st of 6 | 50.8% | Shown above |
How is Rogue Fitness measured?
Brandwave collects information about searches that people make online using Rogue Fitness’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- rogue fitness
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