Brandwave

Resistance band brands:Which brands are most popular in search?

Rogue Fitness and Theraband share the highest estimated Share of Search among resistance band brands worldwide, at 35.2% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Rogue Fitness35.2%
  2. Theraband35.2%
  3. Blackroll28.7%
  4. Bodylastics0.76%
  5. Fit Simplify0.1%
  6. TRX—

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Share of SearchLeaderboard

Compare the resistance band brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among resistance band brands worldwide, by month

Share of Search by month for Rogue Fitness, Theraband, Blackroll. The figures are in the table below the chart.

View monthly share of search table
MonthRogue FitnessTherabandBlackrollBodylasticsFit SimplifyTRX
Oct 202533%33%33%0.87%0.12%—
Nov 202537.2%24.8%37.2%0.65%0.09%—
Dec 202537.7%30.7%30.7%0.81%0.13%—
Jan 202635.2%35.2%28.7%0.76%0.15%—
Feb 202633.1%33.1%33.1%0.72%0.12%—
Mar 202635.3%35.3%28.7%0.63%0.13%—
Apr 202637.7%30.7%30.7%0.67%0.11%—
May 202637.7%30.7%30.7%0.67%0.11%—
Jun 202639.9%32.5%26.8%0.71%0.12%—
Jul 202637.7%30.7%30.7%0.81%0.11%—
Aug 202635.2%35.2%28.7%0.76%0.1%—
Sep 2026——————

This month’s ranking, August 2026

  1. Held 1st. 135K estimated branded searches, 0% vs prior month. Share -2.5 points.

  2. 2.Theraband

    35.2%

    Moved from 3rd to 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +4.5 points.

  3. 3.Blackroll

    28.7%

    Moved from 2nd to 3rd. 110K estimated branded searches, 0% vs prior month. Share -2 points.

  4. 4.Bodylastics

    0.76%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. Held 5th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

  6. —.TRX

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between leading brands

Which brand is most popular in search among resistance band brands worldwide?

Rogue Fitness and Theraband share the highest estimated Share of Search among resistance band brands worldwide, at 35.2% in August 2026.

Global resistance band brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Rogue Fitness33% → 35.2%39.9%Jun 202633%Oct 20252nd → 1st
Theraband33% → 35.2%35.3%Mar 202624.8%Nov 20253rd → 2nd
Blackroll33% → 28.7%37.2%Nov 202526.8%Jun 20261st → 3rd
Bodylastics0.87% → 0.76%0.87%Oct 20250.63%Mar 20264th
Fit Simplify0.12% → 0.1%0.15%Jan 20260.09%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Rogue Fitness’ estimated Share of Search among resistance band brands worldwide increased from 33% to 35.2%.
  • Across the 11 months ending August 2026, Theraband’s estimated Share of Search among resistance band brands worldwide increased from 33% to 35.2%.
  • Across the 11 months ending August 2026, Blackroll’s estimated Share of Search among resistance band brands worldwide decreased from 33% to 28.7%.
  • Across the 11 months ending August 2026, Rogue Fitness’ estimated Share of Search among resistance band brands worldwide peaked at 39.9% in June 2026 and was lowest at 33% in October 2025.
  • Across the 11 months ending August 2026, Theraband’s estimated Share of Search among resistance band brands worldwide peaked at 35.3% in March 2026 and was lowest at 24.8% in November 2025.
  • Across the 11 months ending August 2026, Blackroll’s estimated Share of Search among resistance band brands worldwide peaked at 37.2% in November 2025 and was lowest at 26.8% in June 2026.
  • Across the 11 months ending August 2026, Rogue Fitness rose from 2nd to 1st among resistance band brands worldwide.
  • Across the 11 months ending August 2026, Theraband rose from 3rd to 2nd among resistance band brands worldwide.
  • Across the 11 months ending August 2026, Blackroll fell from 1st to 3rd among resistance band brands worldwide.
  • Across the 11 months ending August 2026, Bodylastics, Fit Simplify and TRX held steady: their estimated Share of Search among resistance band brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for resistance band brands worldwide in August 2026?

  1. In August 2026, Theraband overtook Blackroll to rank 2nd among resistance band brands worldwide, at 35.2%.

  2. In August 2026, Rogue Fitness lost estimated Share of Search among resistance band brands worldwide, from 37.7% to 35.2%.

  3. In August 2026, Blackroll lost estimated Share of Search among resistance band brands worldwide, from 30.7% to 28.7%.

How the Brand Demand Index is measured

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