Brandwave

How popular isRogue Fitness in search?

In August 2026, there were an estimated 135K branded searches for Rogue Fitness worldwide which is up 22.7% over the last 11 months. Rogue Fitness holds 35.2% estimated Share of Search among resistance band brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Rogue Fitness35.2%
  2. Theraband35.2%
  3. Blackroll28.7%
  4. Bodylastics0.76%
  5. Fit Simplify0.1%
  6. TRX—
Rogue Fitness website (opens in a new tab)

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Which resistance band brands compete with Rogue Fitness?

Rogue Fitness against resistance band brands worldwide, by month

Share of Search by month for Rogue Fitness, Theraband, Blackroll. The figures are in the table below the chart.

View monthly share of search table
MonthRogue FitnessTherabandBlackrollBodylasticsFit SimplifyTRX
Oct 202533%33%33%0.87%0.12%—
Nov 202537.2%24.8%37.2%0.65%0.09%—
Dec 202537.7%30.7%30.7%0.81%0.13%—
Jan 202635.2%35.2%28.7%0.76%0.15%—
Feb 202633.1%33.1%33.1%0.72%0.12%—
Mar 202635.3%35.3%28.7%0.63%0.13%—
Apr 202637.7%30.7%30.7%0.67%0.11%—
May 202637.7%30.7%30.7%0.67%0.11%—
Jun 202639.9%32.5%26.8%0.71%0.12%—
Jul 202637.7%30.7%30.7%0.81%0.11%—
Aug 202635.2%35.2%28.7%0.76%0.1%—
Sep 2026——————

  1. 1.Rogue Fitness

    35.2%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -2.5 points.

  2. 2.Theraband

    35.2%

    Moved from 3rd to 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +4.5 points.

  3. 3.Blackroll

    28.7%

    Moved from 2nd to 3rd. 110K estimated branded searches, 0% vs prior month. Share -2 points.

  4. 4.Bodylastics

    0.76%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Fit Simplify

    0.1%

    Held 5th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

  6. —.TRX

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Rogue Fitness and its closest rivals

How has branded search demand for Rogue Fitness changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Rogue Fitness worldwide rose from 110K to 135K.
  • Across the 11 months ending August 2026, Rogue Fitness’ estimated Share of Search among resistance band brands worldwide increased from 33% to 35.2%.
  • Across the 11 months ending August 2026, Rogue Fitness’ estimated Share of Search among resistance band brands worldwide peaked at 39.9% in June 2026 and was lowest at 33% in October 2025.
  • Across the 11 months ending August 2026, Rogue Fitness rose from 2nd to 1st among resistance band brands worldwide.

How did search popularity change for resistance band brands worldwide in August 2026?

  1. In August 2026, Theraband overtook Blackroll to rank 2nd among resistance band brands worldwide, at 35.2%.

  2. In August 2026, Rogue Fitness lost estimated Share of Search among resistance band brands worldwide, from 37.7% to 35.2%.

  3. In August 2026, Blackroll lost estimated Share of Search among resistance band brands worldwide, from 30.7% to 28.7%.

Where does Rogue Fitness compete?

Rogue Fitness is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Jump rope brands3rd of 50.33%Show ranking
Kettlebell brands2nd of 514.9%Show ranking
Dumbbell brands2nd of 515.6%Show ranking
Lifting belts2nd of 635.2%Show ranking
Resistance band brands1st of 635.2%Shown above
Home gym equipment brands1st of 541.4%Show ranking
Barbell brands1st of 650.8%Show ranking

How is Rogue Fitness measured?

Brandwave collects information about searches that people make online using Rogue Fitness’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • rogue fitness

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How the Brand Demand Index is measured

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