How popular isRogue Fitness?
In September 2026, people searched for Rogue Fitness by name about 110,000 times worldwide, about the same as the previous year. These searches made up 66.4% of all global wrist wraps brand searches, placing Rogue Fitness first out of five brands. When we asked both ChatGPT and Google AI Overviews about wrist wraps brands, Rogue Fitness appeared in all answers and was the second most recommended of the five.
Rogue Fitness is the most searched of 5 competitors and the second most recommended in AI answers.
Rogue FitnessShare of searches 66.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
GymreapersShare of searches 24.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
RDXShare of searches 3.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –- SBD ApparelShare of searches 3.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
HarbingerShare of searches 2.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top wrist wraps brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Rogue Fitness appeared in all four answers. Rogue Fitness is the second most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rogue Fitness4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Gymreapers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- SBD Apparel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
RDX0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Harbinger0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about wrist wraps brands
4 answers
Asked ChatGPT
“Which wrist wraps brand should I buy?”
Asked ChatGPT
“What are the best wrist wraps brands?”
Asked ChatGPT
“What's the best wrist wraps brand for lifting support?”
Searched Google, AI Overview
“lifting wrist wraps”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“gym wrist wraps”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which wrist wraps brands compete with Rogue Fitness?
Share of searches by month for Rogue Fitness, Gymreapers, RDX, SBD Apparel, Harbinger. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rogue Fitness | Gymreapers | RDX | SBD Apparel | Harbinger |
|---|---|---|---|---|---|
| Oct 2025 | 69.1% | 20.8% | 3.4% | 3.4% | 3.3% |
| Nov 2025 | 67.7% | 24.8% | 2.2% | 3.3% | 1.9% |
| Dec 2025 | 66.5% | 24.4% | 3.3% | 3.3% | 2.6% |
| Jan 2026 | 67% | 24.6% | 2.7% | 3.3% | 2.4% |
| Feb 2026 | 65.4% | 24.1% | 3.2% | 4.8% | 2.5% |
| Mar 2026 | 67.5% | 24.7% | 2.7% | 2.7% | 2.4% |
| Apr 2026 | 71.1% | 21.3% | 2.3% | 2.8% | 2.4% |
| May 2026 | 70.9% | 21.3% | 2.3% | 2.8% | 2.7% |
| Jun 2026 | 73.7% | 18.1% | 2.4% | 2.9% | 2.9% |
| Jul 2026 | 70.9% | 21.3% | 2.8% | 2.3% | 2.7% |
| Aug 2026 | 71.3% | 21.4% | 2.3% | 2.3% | 2.7% |
| Sep 2026 | 66.4% | 24.4% | 3.3% | 3.3% | 2.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.4% | 110K | -18.5% | -4.9 points | |
| 2, held 2nd | 24.4% | 40.5K | 0% | +3.1 points | |
| 3, moved from 4th to 3rd | 3.3% | 5.4K | +22.7% | +0.9 pointsmoved from 4th to 3rd | |
| 4, moved from 5th to 4th | 3.3% | 5.4K | +22.7% | +0.9 pointsmoved from 5th to 4th | |
| 5, moved from 3rd to 5th | 2.6% | 4.4K | -14.2% | -0.1 pointsmoved from 3rd to 5th |
66.4%
Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -4.9 points.
24.4%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +3.1 points.
3.
RDX3.3%
Moved from 4th to 3rd. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.9 points.
3.3%
Moved from 5th to 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.9 points.
2.6%
Moved from 3rd to 5th. 4.4K estimated branded searches, -14.2% vs prior month. Share -0.1 points.
Compare popularity between Rogue Fitness and its closest rivals
Every comparison with Rogue Fitness
39 comparisons
- Adidas vs Rogue Fitness
- Blackroll vs Rogue Fitness
- Life Fitness vs Rogue Fitness
- Nike vs Rogue Fitness
- NordicTrack vs Rogue Fitness
- Peloton vs Rogue Fitness
- Rogue Fitness vs Technogym
- Rogue Fitness vs Theraband
- Bowflex vs Rogue Fitness
- Rep Fitness vs Rogue Fitness
- Rogue Fitness vs Titan Fitness
- Concept2 vs Rogue Fitness
- American Barbell vs Rogue Fitness
- Rogue Fitness vs Versa Gripps
- Gymreapers vs Rogue Fitness
- Bells of Steel vs Rogue Fitness
- Rogue Fitness vs Strength Shop
- PowerBlock vs Rogue Fitness
- Eleiko vs Rogue Fitness
- Rogue Fitness vs SBD
- Force USA vs Rogue Fitness
- Rogue Fitness vs Yes4All
- Cap Barbell vs Rogue Fitness
- PRx Performance vs Rogue Fitness
- Body-Solid vs Rogue Fitness
- Crossrope vs Rogue Fitness
- RDX vs Rogue Fitness
- Rogue Fitness vs SBD Apparel
- Rogue Fitness vs York Barbell
- LifeSpan vs Rogue Fitness
- Rogue Fitness vs Texas Power Bars
- Harbinger vs Rogue Fitness
- Rogue Fitness vs Wolverson Fitness
- Bodylastics vs Rogue Fitness
- Rogue Fitness vs Rush Athletics
- Rogue Fitness vs Serious Steel Fitness
- Rogue Fitness vs WOD Nation
- Fit Simplify vs Rogue Fitness
- Rogue Fitness vs Whatafit
How has branded search demand for Rogue Fitness changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rogue Fitness worldwide held steady at 110K.
- Across the 12 months ending September 2026, Rogue Fitness’ share of searches among wrist wraps brands worldwide decreased from 69.1% to 66.4%.
- Across the 12 months ending September 2026, Rogue Fitness’ share of searches among wrist wraps brands worldwide peaked at 73.7% in June 2026 and was lowest at 65.4% in February 2026.
How did search popularity change for wrist wraps brands worldwide in September 2026?
5 changes

In September 2026, RDX overtook Harbinger to rank 3rd among wrist wraps brands worldwide, with 3.3% of the searches.
In September 2026, SBD Apparel overtook Harbinger to rank 4th among wrist wraps brands worldwide, with 3.3% of the searches.

In September 2026, Gymreapers gained share of searches among wrist wraps brands worldwide, from 21.4% to 24.4%.

In September 2026, Rogue Fitness lost share of searches among wrist wraps brands worldwide, from 71.3% to 66.4%.

Estimated monthly branded searches for Harbinger worldwide fell 16.2% over 12 measured months, from 5.2K to 4.4K in September 2026.
How are Rogue Fitness’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Rogue Fitness’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- rogue fitness
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Where does Rogue Fitness compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Jump rope brands | 3rd of 6 | 0.24% | Show ranking |
| Home fitness equipment brands | 4th of 9 | 6.7% | Show ranking |
| Dumbbell rack brands | 2nd of 6 | 11.9% | Show ranking |
| Kettlebell brands | 1st of 7 | 25.3% | Show ranking |
| Home gym equipment brands | 1st of 6 | 28.4% | Show ranking |
| Resistance band brands | 3rd of 8 | 30.7% | Show ranking |
| Squat rack brands | 1st of 7 | 31.1% | Show ranking |
| Dumbbell brands | 1st of 5 | 33% | Show ranking |
| Barbell brands | 1st of 8 | 36.1% | Show ranking |
| Power rack brands | 1st of 5 | 37% | Show ranking |
| Lifting straps brands | 1st of 7 | 44% | Show ranking |
| Lifting belts | 1st of 6 | 48.2% | Show ranking |
| Wrist wraps brands | 1st of 5 | 66.4% | Shown above |

Is Rogue Fitness your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.