Brandwave

How popular isRogue Fitness?

In September 2026, people searched for Rogue Fitness by name about 110,000 times worldwide, about the same as the previous year. These searches made up 66.4% of all global wrist wraps brand searches, placing Rogue Fitness first out of five brands. When we asked both ChatGPT and Google AI Overviews about wrist wraps brands, Rogue Fitness appeared in all answers and was the second most recommended of the five.

Search and AI answers in September 2026

Rogue Fitness is the most searched of 5 competitors and the second most recommended in AI answers.

  1. Rogue FitnessShare of searches 66.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. GymreapersShare of searches 24.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. RDXShare of searches 3.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. SBD ApparelShare of searches 3.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  5. HarbingerShare of searches 2.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top wrist wraps brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Rogue Fitness appeared in all four answers. Rogue Fitness is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gymreapers1st
  2. Rogue Fitness2nd
  3. SBD Apparel3rd
  4. RDX–
  5. Harbinger–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rogue Fitness4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Gymreapers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • SBD Apparel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • RDX0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Harbinger0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about wrist wraps brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which wrist wraps brands compete with Rogue Fitness?

Rogue Fitness against wrist wraps brands worldwide, by month

Share of searches by month for Rogue Fitness, Gymreapers, RDX, SBD Apparel, Harbinger. The figures are in the table below the chart.

View monthly share of searches table
MonthRogue FitnessGymreapersRDXSBD ApparelHarbinger
Oct 202569.1%20.8%3.4%3.4%3.3%
Nov 202567.7%24.8%2.2%3.3%1.9%
Dec 202566.5%24.4%3.3%3.3%2.6%
Jan 202667%24.6%2.7%3.3%2.4%
Feb 202665.4%24.1%3.2%4.8%2.5%
Mar 202667.5%24.7%2.7%2.7%2.4%
Apr 202671.1%21.3%2.3%2.8%2.4%
May 202670.9%21.3%2.3%2.8%2.7%
Jun 202673.7%18.1%2.4%2.9%2.9%
Jul 202670.9%21.3%2.8%2.3%2.7%
Aug 202671.3%21.4%2.3%2.3%2.7%
Sep 202666.4%24.4%3.3%3.3%2.6%
  1. Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -4.9 points.

  2. 2.Gymreapers

    24.4%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +3.1 points.

  3. 3.RDX

    3.3%

    Moved from 4th to 3rd. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.9 points.

  4. 4.SBD Apparel

    3.3%

    Moved from 5th to 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.9 points.

  5. 5.Harbinger

    2.6%

    Moved from 3rd to 5th. 4.4K estimated branded searches, -14.2% vs prior month. Share -0.1 points.

Compare popularity between Rogue Fitness and its closest rivals

Every comparison with Rogue Fitness

39 comparisons

How has branded search demand for Rogue Fitness changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rogue Fitness worldwide held steady at 110K.
  • Across the 12 months ending September 2026, Rogue Fitness’ share of searches among wrist wraps brands worldwide decreased from 69.1% to 66.4%.
  • Across the 12 months ending September 2026, Rogue Fitness’ share of searches among wrist wraps brands worldwide peaked at 73.7% in June 2026 and was lowest at 65.4% in February 2026.

How did search popularity change for wrist wraps brands worldwide in September 2026?

5 changes
  1. In September 2026, RDX overtook Harbinger to rank 3rd among wrist wraps brands worldwide, with 3.3% of the searches.

  2. In September 2026, SBD Apparel overtook Harbinger to rank 4th among wrist wraps brands worldwide, with 3.3% of the searches.

  3. In September 2026, Gymreapers gained share of searches among wrist wraps brands worldwide, from 21.4% to 24.4%.

  4. In September 2026, Rogue Fitness lost share of searches among wrist wraps brands worldwide, from 71.3% to 66.4%.

  5. Estimated monthly branded searches for Harbinger worldwide fell 16.2% over 12 measured months, from 5.2K to 4.4K in September 2026.

How are Rogue Fitness’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Rogue Fitness’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rogue fitness

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How the Brand Demand Index is measured

Where does Rogue Fitness compete?

Rogue Fitness is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Jump rope brands3rd of 60.24%Show ranking
Home fitness equipment brands4th of 96.7%Show ranking
Dumbbell rack brands2nd of 611.9%Show ranking
Kettlebell brands1st of 725.3%Show ranking
Home gym equipment brands1st of 628.4%Show ranking
Resistance band brands3rd of 830.7%Show ranking
Squat rack brands1st of 731.1%Show ranking
Dumbbell brands1st of 533%Show ranking
Barbell brands1st of 836.1%Show ranking
Power rack brands1st of 537%Show ranking
Lifting straps brands1st of 744%Show ranking
Lifting belts1st of 648.2%Show ranking
Wrist wraps brands1st of 566.4%Shown above
Creator with pink hair and a pink jacket

Is Rogue Fitness your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.