Brandwave

How popular isRogue Fitness in search?

In September 2026, people searched for Rogue Fitness by name about 110,000 times worldwide, about the same as the previous year. These searches made up 11.9% of all global dumbbell rack brand searches, placing Rogue Fitness second out of six brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Life Fitness59.6%
  2. Rogue Fitness11.9%
  3. Bowflex9.8%
  4. Rep Fitness9.8%
  5. Titan Fitness8%
  6. Body-Solid0.88%
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Which dumbbell rack brands compete with Rogue Fitness?

Rogue Fitness against dumbbell rack brands worldwide, by month

Share of searches by month for Life Fitness, Rogue Fitness, Bowflex, Rep Fitness, Titan Fitness. The figures are in the table below the chart.

View monthly share of searches table
MonthLife FitnessRogue FitnessBowflexRep FitnessTitan FitnessBody-Solid
Oct 202565.3%10.7%8.8%7.2%7.2%0.96%
Nov 202555.9%13.7%9.1%11.2%9.1%0.82%
Dec 202560.7%12.2%9.9%8.2%8.2%0.89%
Jan 202669.6%9.4%7.7%6.3%6.3%0.69%
Feb 202665.3%10.7%8.8%7.2%7.2%0.96%
Mar 202662.7%12.6%8.4%6.9%8.4%0.92%
Apr 202663.8%12.8%8.6%7%7%0.77%
May 202661.9%12.4%8.3%8.3%8.3%0.74%
Jun 202664.8%13%7.1%7.1%7.1%0.78%
Jul 202663.8%12.8%8.6%7%7%0.77%
Aug 202658%14.2%9.5%9.5%7.8%0.85%
Sep 202659.6%11.9%9.8%9.8%8%0.88%

  1. 1.Life Fitness

    59.6%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Rogue Fitness

    11.9%

    Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -2.3 points.

  3. 3.Bowflex

    9.8%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Rep Fitness

    9.8%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Titan Fitness

    8%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Body-Solid

    0.88%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Rogue Fitness and its closest rivals

Every comparison with Rogue Fitness

39 comparisons

How has branded search demand for Rogue Fitness changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rogue Fitness worldwide held steady at 110K.
  • Across the 12 months ending September 2026, Rogue Fitness’ share of searches among dumbbell rack brands worldwide increased from 10.7% to 11.9%.
  • Across the 12 months ending September 2026, Rogue Fitness’ share of searches among dumbbell rack brands worldwide peaked at 14.2% in August 2026 and was lowest at 9.4% in January 2026.

How did search popularity change for dumbbell rack brands worldwide in September 2026?

5 changes

  1. In September 2026, Life Fitness gained share of searches among dumbbell rack brands worldwide, from 58% to 59.6%.

  2. In September 2026, Rogue Fitness lost share of searches among dumbbell rack brands worldwide, from 14.2% to 11.9%.

  3. Bowflex’s share of searches among dumbbell rack brands worldwide has gained ground for 3 months in a row, from 7.1% to 9.8% in September 2026.

  4. Estimated monthly branded searches for Rep Fitness worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

  5. Estimated monthly branded searches for Body-Solid worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are Rogue Fitness’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Rogue Fitness’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rogue fitness

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How the Brand Demand Index is measured

Where does Rogue Fitness compete?

Rogue Fitness is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Jump rope brands3rd of 60.24%Show ranking
Home fitness equipment brands4th of 96.7%Show ranking
Dumbbell rack brands2nd of 611.9%Shown above
Kettlebell brands1st of 725.3%Show ranking
Home gym equipment brands1st of 628.4%Show ranking
Resistance band brands3rd of 830.7%Show ranking
Squat rack brands1st of 731.1%Show ranking
Dumbbell brands1st of 533%Show ranking
Barbell brands1st of 836.1%Show ranking
Power rack brands1st of 537%Show ranking
Lifting straps brands1st of 744%Show ranking
Lifting belts1st of 648.2%Show ranking
Wrist wraps brands1st of 566.4%Show ranking
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