Brandwave

PRx Performance vs Rogue Fitness:Which is more popular?

In September 2026, Rogue Fitness had more branded searches than PRx Performance among squat rack brands worldwide. Rogue Fitness had about 110,000 branded searches, while PRx Performance had 8,100. Rogue Fitness made up 31.1% of all squat rack brand searches we track, and PRx Performance accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about squat rack brands, Rogue Fitness appeared in four of the five answers and PRx Performance in two. Rogue Fitness was mentioned before PRx Performance in every answer.

Among squat rack brands worldwide in September 2026

Who do people search for more?

Rogue Fitness, about 14 searches for every 1 for PRx Performance

Rogue Fitness 110K searchesPRx Performance 8.1K searches

Who does AI mention more?

Rogue Fitness, mentioned in 4 of 5 answers, PRx Performance in 2

Rogue Fitness in 4 of 5PRx Performance in 2 of 5

Who does AI recommend more?

Rogue Fitness, named ahead of PRx Performance in every answer

Rogue Fitness first in 4PRx Performance never first

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Top squat rack brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rogue Fitness was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. PRx Performance was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Rogue Fitness was listed before PRx Performance in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rep Fitness1st
  2. Rogue Fitness2nd
  3. Titan Fitness3rd
  4. Bells of Steel4th
  5. PRx Performance5th
  6. Eleiko–
  7. Body-Solid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rep Fitness5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rogue Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Titan Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bells of Steel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PRx Performance2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eleiko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Body-Solid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about squat rack brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is PRx Performance or Rogue Fitness more popular in search?

This chart shows how often people search Google for PRx Performance and Rogue Fitness by name. Each line represents a brand's share of searches for all seven squat rack brands we track, month by month, from English-language searches worldwide.

PRx Performance and Rogue Fitness among squat rack brands worldwide, by month

Share of searches by month for Rogue Fitness, PRx Performance. The figures are in the table below the chart.

View monthly share of searches table
MonthRogue FitnessRep FitnessTitan FitnessBells of SteelEleikoBody-SolidPRx Performance
Oct 202532.7%22%22%9.8%8.1%2.9%2.4%
Nov 202531.4%25.7%20.9%11.5%6.3%1.9%2.3%
Dec 202532.6%21.8%21.8%11.9%6.5%2.4%2.9%
Jan 202632.8%22%22%9.8%8%2.4%2.9%
Feb 202632.5%21.9%21.9%9.8%8%2.9%2.9%
Mar 202634.7%19%23.3%10.4%7%2.5%3.1%
Apr 202636.6%20.1%20.1%11%7.4%2.2%2.7%
May 202633.4%22.4%22.4%10%6.7%2%3%
Jun 202637.1%20.3%20.3%11.1%6.1%2.2%2.7%
Jul 202637.1%20.3%20.3%11.1%6.1%2.2%2.7%
Aug 202635.7%23.9%19.6%10.7%5.9%2.1%2.1%
Sep 202631.1%25.6%20.9%11.5%6.3%2.3%2.3%

How has the PRx Performance and Rogue Fitness comparison changed over the last 12 months?

3 findings

How did search popularity change for squat rack brands worldwide in September 2026?

1 change
  1. In September 2026, Rogue Fitness lost share of searches among squat rack brands worldwide, from 35.7% to 31.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using PRx Performance’s and Rogue Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PRx Performance

1 branded search term

  • prx performance

Rogue Fitness

1 branded search term

  • rogue fitness

How the Brand Demand Index is measured

Other head-to-heads among squat rack brands

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