Brandwave

How popular isRogue Fitness in search?

In August 2026, there were an estimated 135K branded searches for Rogue Fitness worldwide which is up 22.7% over the last 11 months. Rogue Fitness holds 14.9% estimated Share of Search among kettlebell brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. New York University64.9%
  2. Rogue Fitness14.9%
  3. Bowflex10%
  4. Titan Fitness8.2%
  5. Force USA2%
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Which kettlebell brands compete with Rogue Fitness?

Rogue Fitness against kettlebell brands worldwide, by month

Share of Search by month for New York University, Rogue Fitness, Bowflex, Titan Fitness, Force USA. The figures are in the table below the chart.

View monthly share of search table
MonthNew York UniversityRogue FitnessBowflexTitan FitnessForce USA
Oct 202567.2%12.6%10.4%8.5%1.4%
Nov 202556.2%17.9%12%12%2%
Dec 202562.6%14.4%11.7%9.7%1.6%
Jan 202660.9%14.9%12.2%10%2%
Feb 202662.4%14.3%11.8%9.6%1.9%
Mar 202664%14.7%9.9%9.9%1.6%
Apr 202663.9%15.5%10.4%8.5%1.7%
May 202662.7%15.2%10.2%10.2%1.7%
Jun 202661.8%17.3%9.5%9.5%1.9%
Jul 202657.4%18.3%12.3%10%2%
Aug 202664.9%14.9%10%8.2%2%
Sep 2026—————

  1. 1.New York University

    64.9%

    Held 1st. 587K estimated branded searches, +38.8% vs prior month. Share +7.5 points.

  2. 2.Rogue Fitness

    14.9%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -3.4 points.

  3. 3.Bowflex

    10%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -2.3 points.

  4. 4.Titan Fitness

    8.2%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -1.9 points.

  5. 5.Force USA

    2%

    Held 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

Compare search popularity between Rogue Fitness and its closest rivals

How has branded search demand for Rogue Fitness changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Rogue Fitness worldwide rose from 110K to 135K.
  • Across the 11 months ending August 2026, Rogue Fitness’ estimated Share of Search among kettlebell brands worldwide increased from 12.6% to 14.9%.
  • Across the 11 months ending August 2026, Rogue Fitness’ estimated Share of Search among kettlebell brands worldwide peaked at 18.3% in July 2026 and was lowest at 12.6% in October 2025.

How did search popularity change for kettlebell brands worldwide in August 2026?

  1. In August 2026, New York University gained estimated Share of Search among kettlebell brands worldwide, from 57.4% to 64.9%.

  2. In August 2026, Rogue Fitness lost estimated Share of Search among kettlebell brands worldwide, from 18.3% to 14.9%.

  3. In August 2026, Bowflex lost estimated Share of Search among kettlebell brands worldwide, from 12.3% to 10%.

  4. In August 2026, Titan Fitness lost estimated Share of Search among kettlebell brands worldwide, from 10% to 8.2%.

  5. Estimated monthly branded searches for Force USA worldwide rose 49.6% over 11 measured months, from 12.1K to 18.1K in August 2026.

Where does Rogue Fitness compete?

Rogue Fitness is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Jump rope brands3rd of 50.33%Show ranking
Kettlebell brands2nd of 514.9%Shown above
Dumbbell brands2nd of 515.6%Show ranking
Lifting belts2nd of 635.2%Show ranking
Resistance band brands1st of 635.2%Show ranking
Home gym equipment brands1st of 541.4%Show ranking
Barbell brands1st of 650.8%Show ranking

How is Rogue Fitness measured?

Brandwave collects information about searches that people make online using Rogue Fitness’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • rogue fitness

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How the Brand Demand Index is measured

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