Bowflex vs Rogue Fitness:Which is more popular by branded search?
In August 2026, Rogue Fitness had more branded searches than Bowflex among kettlebell brands worldwide. Rogue Fitness was estimated to have 135K branded searches compared to Bowflex’s 90.5K, and held a 14.9% Share of Search versus Bowflex’s 10%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bowflex or Rogue Fitness?
Compare the kettlebell brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rogue Fitness, Bowflex. The figures are in the table below the chart.
View monthly share of search table
| Month | New York University | Rogue Fitness | Bowflex | Titan Fitness | Force USA |
|---|---|---|---|---|---|
| Oct 2025 | 67.2% | 12.6% | 10.4% | 8.5% | 1.4% |
| Nov 2025 | 56.2% | 17.9% | 12% | 12% | 2% |
| Dec 2025 | 62.6% | 14.4% | 11.7% | 9.7% | 1.6% |
| Jan 2026 | 60.9% | 14.9% | 12.2% | 10% | 2% |
| Feb 2026 | 62.4% | 14.3% | 11.8% | 9.6% | 1.9% |
| Mar 2026 | 64% | 14.7% | 9.9% | 9.9% | 1.6% |
| Apr 2026 | 63.9% | 15.5% | 10.4% | 8.5% | 1.7% |
| May 2026 | 62.7% | 15.2% | 10.2% | 10.2% | 1.7% |
| Jun 2026 | 61.8% | 17.3% | 9.5% | 9.5% | 1.9% |
| Jul 2026 | 57.4% | 18.3% | 12.3% | 10% | 2% |
| Aug 2026 | 64.9% | 14.9% | 10% | 8.2% | 2% |
| Sep 2026 | — | — | — | — | — |
How has the Bowflex and Rogue Fitness comparison changed over the last 12 months?
3 findings
- Rogue Fitness was ahead of Bowflex in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bowflex’s estimated Share of Search among kettlebell brands worldwide moved from 10.4% to 10%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 11 months ending August 2026, Rogue Fitness’ estimated Share of Search among kettlebell brands worldwide moved from 12.6% to 14.9%, and its estimated monthly branded searches moved from 110K to 135K.
How did search popularity change for kettlebell brands worldwide in August 2026?
2 changes
In August 2026, Rogue Fitness lost estimated Share of Search among kettlebell brands worldwide, from 18.3% to 14.9%.
In August 2026, Bowflex lost estimated Share of Search among kettlebell brands worldwide, from 12.3% to 10%.
How each brand is measured
Brandwave collects information about searches that people make online using Bowflex’s and Rogue Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bowflex
1 branded search term
- bowflex
Rogue Fitness
1 branded search term
- rogue fitness
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.