Peloton vs Rogue Fitness:Which is searched more?
In September 2026, Peloton had more branded searches than Rogue Fitness among home fitness equipment brands worldwide. Peloton was estimated to have 788K branded searches compared to Rogue Fitness’ 110K, and held a 57.2% Share of Search versus Rogue Fitness’ 8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Peloton or Rogue Fitness?
Compare the treadmill, rower and home gym brands people train. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Peloton, Rogue Fitness. The figures are in the table below the chart.
View monthly share of search table
| Month | Peloton | Technogym | NordicTrack | Rogue Fitness | Concept2 | Lifespan Fitness |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.9% | 14.4% | 11% | 6.1% | 3.3% | 0.24% |
| Nov 2025 | 57.3% | 13% | 16.6% | 8.2% | 4.5% | 0.33% |
| Dec 2025 | 59.1% | 11.1% | 18.9% | 6.9% | 3.8% | 0.23% |
| Jan 2026 | 56.8% | 12.9% | 19.2% | 6.5% | 4.4% | 0.26% |
| Feb 2026 | 58.3% | 13.3% | 17.6% | 6.8% | 3.7% | 0.27% |
| Mar 2026 | 56% | 15.8% | 16.1% | 8.2% | 3.7% | 0.27% |
| Apr 2026 | 58.1% | 16.4% | 12.9% | 8.5% | 3.8% | 0.28% |
| May 2026 | 60.3% | 14.1% | 12.5% | 8.8% | 3.9% | 0.29% |
| Jun 2026 | 56.7% | 15.5% | 14.1% | 9.7% | 3.6% | 0.39% |
| Jul 2026 | 55.7% | 15.3% | 15.6% | 9.5% | 3.5% | 0.38% |
| Aug 2026 | 55.7% | 15.3% | 14.8% | 9.6% | 4.3% | 0.38% |
| Sep 2026 | 57.2% | 18.9% | 11.2% | 8% | 4.4% | 0.32% |
How has the Peloton and Rogue Fitness comparison changed over the last 12 months?
3 findings
- Peloton was ahead of Rogue Fitness in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Peloton’s estimated Share of Search among home fitness equipment brands worldwide moved from 64.9% to 57.2%, and its estimated monthly branded searches moved from 1.2M to 788K.
- Across the 12 months ending September 2026, Rogue Fitness’ estimated Share of Search among home fitness equipment brands worldwide moved from 6.1% to 8%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for home fitness equipment brands worldwide in September 2026?
2 changes
In September 2026, Peloton gained estimated Share of Search among home fitness equipment brands worldwide, from 55.7% to 57.2%.
In September 2026, Rogue Fitness lost estimated Share of Search among home fitness equipment brands worldwide, from 9.6% to 8%.
Other head-to-heads among home fitness equipment brands
How each brand is measured
Brandwave collects information about searches that people make online using Peloton’s and Rogue Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Peloton
4 branded search terms
- peloton
- peloton app
- peloton bike
- peloton treadmill
Rogue Fitness
1 branded search term
- rogue fitness
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