Rogue Fitness vs Serious Steel Fitness:Which is searched more?

Name: Rogue Fitness vs Serious Steel Fitness: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Rogue Fitness had more branded searches than Serious Steel Fitness among resistance band brands worldwide. Rogue Fitness had about 110,000 branded searches, while Serious Steel Fitness had 1,300. Rogue Fitness made up 30.7% of all resistance band brand searches we track, and Serious Steel Fitness accounted for 0.36%. These are worldwide searches for English-language branded terms.

Share of searches among resistance band brands worldwide in September 2026Is Rogue Fitness or Serious Steel Fitness more popular in search?

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Is Rogue Fitness or Serious Steel Fitness more popular in search?

Compare the resistance band brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Rogue Fitness and Serious Steel Fitness among resistance band brands worldwide, by month

Month	Theraband	Blackroll	Rogue Fitness	Bodylastics	Serious Steel Fitness	Fit Simplify	Whatafit
Oct 2025	32.9%	32.9%	32.9%	0.87%	0.39%	0.12%	0.05%
Nov 2025	24.7%	37.1%	37.1%	0.65%	0.36%	0.09%	0.03%
Dec 2025	30.5%	30.5%	37.5%	0.81%	0.44%	0.13%	0.06%
Jan 2026	35%	28.5%	35%	0.75%	0.42%	0.15%	0.05%
Feb 2026	32.9%	32.9%	32.9%	0.72%	0.39%	0.12%	0.05%
Mar 2026	35.1%	28.6%	35.1%	0.62%	0.42%	0.12%	0.04%
Apr 2026	30.6%	30.6%	37.5%	0.67%	0.44%	0.11%	0.05%
May 2026	30.6%	30.6%	37.6%	0.67%	0.36%	0.11%	0.04%
Jun 2026	32.4%	26.6%	39.7%	0.71%	0.38%	0.11%	0.05%
Jul 2026	30.6%	30.6%	37.5%	0.81%	0.44%	0.11%	0.05%
Aug 2026	35.1%	28.6%	35.1%	0.75%	0.42%	0.1%	0.04%
Sep 2026	37.6%	30.7%	30.7%	0.53%	0.36%	0.09%	0.05%

How has the Rogue Fitness and Serious Steel Fitness comparison changed over the last 12 months?

3 findings

Rogue Fitness was ahead of Serious Steel Fitness in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Rogue Fitness’ share of searches among resistance band brands worldwide moved from 32.9% to 30.7%, and its estimated monthly branded searches held steady at 110K.
Across the 12 months ending September 2026, Serious Steel Fitness’ share of searches among resistance band brands worldwide moved from 0.39% to 0.36%, and its estimated monthly branded searches held steady at 1.3K.

How did search popularity change for resistance band brands worldwide in September 2026?

3 changes

In September 2026, Theraband overtook Rogue Fitness to become the leader among resistance band brands worldwide, with 37.6% of the searches.
In September 2026, Blackroll overtook Rogue Fitness to rank 2nd among resistance band brands worldwide, with 30.7% of the searches.
In September 2026, Rogue Fitness lost share of searches among resistance band brands worldwide, from 35.1% to 30.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Rogue Fitness’ and Serious Steel Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.