Rogue Fitness vs Strength Shop:Which is more popular by branded search?
In August 2026, Rogue Fitness had more branded searches than Strength Shop among lifting belts worldwide. Rogue Fitness was estimated to have 135K branded searches compared to Strength Shop’s 33.1K, and held a 35.2% Share of Search versus Strength Shop’s 8.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Rogue Fitness or Strength Shop?
Compare the lifting belts people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rogue Fitness, Strength Shop. The figures are in the table below the chart.
View monthly share of search table
| Month | Harbinger | Rogue Fitness | Gymreapers | Strength Shop | Eleiko | SBD |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.4% | 30.5% | 9.2% | 9.2% | 7.5% | 6.2% |
| Nov 2025 | 28.7% | 35.1% | 12.9% | 10.5% | 7% | 5.8% |
| Dec 2025 | 28.3% | 34.7% | 12.7% | 10.4% | 7% | 7% |
| Jan 2026 | 36.7% | 30% | 11% | 9% | 7.4% | 6% |
| Feb 2026 | 36.7% | 29.9% | 11% | 9% | 7.4% | 6% |
| Mar 2026 | 33.6% | 33.6% | 12.3% | 8.2% | 6.7% | 5.5% |
| Apr 2026 | 29.9% | 36.7% | 11% | 9% | 7.4% | 6% |
| May 2026 | 30.2% | 37.1% | 11.1% | 9.1% | 7.4% | 5% |
| Jun 2026 | 30.9% | 38% | 9.3% | 9.3% | 6.2% | 6.2% |
| Jul 2026 | 30.6% | 37.6% | 11.3% | 9.2% | 6.2% | 5% |
| Aug 2026 | 35.2% | 35.2% | 10.5% | 8.6% | 5.8% | 4.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Rogue Fitness and Strength Shop comparison changed over the last 12 months?
3 findings
- Rogue Fitness was ahead of Strength Shop in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rogue Fitness’ estimated Share of Search among lifting belts worldwide moved from 30.5% to 35.2%, and its estimated monthly branded searches moved from 110K to 135K.
- Across the 11 months ending August 2026, Strength Shop’s estimated Share of Search among lifting belts worldwide moved from 9.2% to 8.6%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for lifting belts worldwide in August 2026?
3 changes
In August 2026, Harbinger overtook Rogue Fitness to take the highest estimated Share of Search among lifting belts worldwide, at 35.2%.
In August 2026, Rogue Fitness lost estimated Share of Search among lifting belts worldwide, from 37.6% to 35.2%.
In August 2026, Strength Shop lost estimated Share of Search among lifting belts worldwide, from 9.2% to 8.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Rogue Fitness’ and Strength Shop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rogue Fitness
1 branded search term
- rogue fitness
Strength Shop
1 branded search term
- strength shop
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.