Brandwave

How popular isRogue Fitness in search?

In August 2026, there were an estimated 135K branded searches for Rogue Fitness worldwide which is up 22.7% over the last 11 months. Rogue Fitness holds 35.2% estimated Share of Search among lifting belts worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Harbinger35.2%
  2. Rogue Fitness35.2%
  3. Gymreapers10.5%
  4. Strength Shop8.6%
  5. Eleiko5.8%
  6. SBD4.7%
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Which lifting belts compete with Rogue Fitness?

Rogue Fitness against lifting belts worldwide, by month

Share of Search by month for Harbinger, Rogue Fitness, Gymreapers, Strength Shop, Eleiko, SBD. The figures are in the table below the chart.

View monthly share of search table
MonthHarbingerRogue FitnessGymreapersStrength ShopEleikoSBD
Oct 202537.4%30.5%9.2%9.2%7.5%6.2%
Nov 202528.7%35.1%12.9%10.5%7%5.8%
Dec 202528.3%34.7%12.7%10.4%7%7%
Jan 202636.7%30%11%9%7.4%6%
Feb 202636.7%29.9%11%9%7.4%6%
Mar 202633.6%33.6%12.3%8.2%6.7%5.5%
Apr 202629.9%36.7%11%9%7.4%6%
May 202630.2%37.1%11.1%9.1%7.4%5%
Jun 202630.9%38%9.3%9.3%6.2%6.2%
Jul 202630.6%37.6%11.3%9.2%6.2%5%
Aug 202635.2%35.2%10.5%8.6%5.8%4.7%
Sep 2026——————

  1. 1.Harbinger

    35.2%

    Moved from 2nd to 1st. 135K estimated branded searches, +22.7% vs prior month. Share +4.5 points.

  2. 2.Rogue Fitness

    35.2%

    Moved from 1st to 2nd. 135K estimated branded searches, 0% vs prior month. Share -2.4 points.

  3. 3.Gymreapers

    10.5%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Strength Shop

    8.6%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Eleiko

    5.8%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.SBD

    4.7%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare search popularity between Rogue Fitness and its closest rivals

How has branded search demand for Rogue Fitness changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Rogue Fitness worldwide rose from 110K to 135K.
  • Across the 11 months ending August 2026, Rogue Fitness’ estimated Share of Search among lifting belts worldwide increased from 30.5% to 35.2%.
  • Across the 11 months ending August 2026, Rogue Fitness’ estimated Share of Search among lifting belts worldwide peaked at 38% in June 2026 and was lowest at 29.9% in February 2026.

How did search popularity change for lifting belts worldwide in August 2026?

  1. In August 2026, Harbinger overtook Rogue Fitness to take the highest estimated Share of Search among lifting belts worldwide, at 35.2%.

  2. In August 2026, Rogue Fitness lost estimated Share of Search among lifting belts worldwide, from 37.6% to 35.2%.

  3. In August 2026, Gymreapers lost estimated Share of Search among lifting belts worldwide, from 11.3% to 10.5%.

  4. In August 2026, Strength Shop lost estimated Share of Search among lifting belts worldwide, from 9.2% to 8.6%.

  5. Eleiko’s estimated Share of Search among lifting belts worldwide has lost ground for 3 months in a row, from 7.4% to 5.8% in August 2026.

  6. Estimated monthly branded searches for SBD worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

Where does Rogue Fitness compete?

Rogue Fitness is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Jump rope brands3rd of 50.33%Show ranking
Kettlebell brands2nd of 514.9%Show ranking
Dumbbell brands2nd of 515.6%Show ranking
Lifting belts2nd of 635.2%Shown above
Resistance band brands1st of 635.2%Show ranking
Home gym equipment brands1st of 541.4%Show ranking
Barbell brands1st of 650.8%Show ranking

How is Rogue Fitness measured?

Brandwave collects information about searches that people make online using Rogue Fitness’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • rogue fitness

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How the Brand Demand Index is measured

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