Brandwave

How popular isRogue Fitness?

In September 2026, people searched for Rogue Fitness by name about 110,000 times worldwide, about the same as the previous year. These searches made up 44% of all global lifting straps brand searches, placing Rogue Fitness first out of seven brands. When we asked both ChatGPT and Google AI Overviews about lifting straps brands, Rogue Fitness appeared in two of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Rogue Fitness is the most searched of 7 competitors and the second most recommended in AI answers.

  1. Rogue FitnessShare of searches 44%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. Versa GrippsShare of searches 19.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. GymreapersShare of searches 16.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. EleikoShare of searches 8.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. SBDShare of searches 7.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top lifting straps brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rogue Fitness was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rogue Fitness is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gymreapers1st
  2. Rogue Fitness2nd
  3. Harbinger3rd
  4. SBD4th
  5. Versa Gripps5th
  6. Eleiko–
  7. RDX–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gymreapers5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SBD3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harbinger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rogue Fitness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Versa Gripps2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eleiko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RDX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lifting straps brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which lifting straps brands compete with Rogue Fitness?

Rogue Fitness against lifting straps brands worldwide, by month

Share of searches by month for Rogue Fitness, Versa Gripps, Gymreapers, Eleiko, SBD, RDX. The figures are in the table below the chart.

View monthly share of searches table
MonthRogue FitnessVersa GrippsGymreapersEleikoSBDRDXHarbinger
Oct 202543.6%19.6%13.1%10.7%8.8%2.1%2.1%
Nov 202546.3%17%17%9.3%7.6%1.5%1.3%
Dec 202541.6%22.8%15.3%8.4%8.4%2%1.6%
Jan 202642.8%19.2%15.7%10.5%8.6%1.7%1.6%
Feb 202642.5%19.1%15.6%10.5%8.6%2.1%1.6%
Mar 202646%16.9%16.9%9.2%7.6%1.8%1.6%
Apr 202647.7%17.5%14.3%9.6%7.8%1.6%1.6%
May 202648.2%17.7%14.5%9.7%6.5%1.6%1.9%
Jun 202651.4%15.4%12.6%8.5%8.5%1.7%2%
Jul 202649%17.9%14.7%8%6.6%2%1.8%
Aug 202647.2%21.2%14.2%7.8%6.3%1.5%1.8%
Sep 202644%19.8%16.2%8.9%7.2%2.2%1.7%

  1. 1.Rogue Fitness

    44%

    Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -3.2 points.

  2. 2.Versa Gripps

    19.8%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  3. 3.Gymreapers

    16.2%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +2 points.

  4. 4.Eleiko

    8.9%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +1.1 points.

  5. 5.SBD

    7.2%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +0.9 points.

  6. 6.RDX

    2.2%

    Moved from 7th to 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.6 points.

  7. 7.Harbinger

    1.7%

    Moved from 6th to 7th. 4.4K estimated branded searches, -14.2% vs prior month. Share 0 points.

Compare popularity between Rogue Fitness and its closest rivals

Every comparison with Rogue Fitness

39 comparisons

How has branded search demand for Rogue Fitness changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rogue Fitness worldwide held steady at 110K.
  • Across the 12 months ending September 2026, Rogue Fitness’ share of searches among lifting straps brands worldwide peaked at 51.4% in June 2026 and was lowest at 41.6% in December 2025.

How did search popularity change for lifting straps brands worldwide in September 2026?

6 changes

  1. In September 2026, RDX overtook Harbinger to rank 6th among lifting straps brands worldwide, with 2.2% of the searches.

  2. In September 2026, Gymreapers gained share of searches among lifting straps brands worldwide, from 14.2% to 16.2%.

  3. In September 2026, Eleiko gained share of searches among lifting straps brands worldwide, from 7.8% to 8.9%.

  4. In September 2026, SBD gained share of searches among lifting straps brands worldwide, from 6.3% to 7.2%.

  5. In September 2026, Rogue Fitness lost share of searches among lifting straps brands worldwide, from 47.2% to 44%.

  6. In September 2026, Versa Gripps lost share of searches among lifting straps brands worldwide, from 21.2% to 19.8%.

How are Rogue Fitness’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Rogue Fitness’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rogue fitness

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How the Brand Demand Index is measured

Where does Rogue Fitness compete?

Rogue Fitness is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Jump rope brands3rd of 60.24%Show ranking
Home fitness equipment brands4th of 96.7%Show ranking
Dumbbell rack brands2nd of 611.9%Show ranking
Kettlebell brands1st of 725.3%Show ranking
Home gym equipment brands1st of 628.4%Show ranking
Resistance band brands3rd of 830.7%Show ranking
Squat rack brands1st of 731.1%Show ranking
Dumbbell brands1st of 533%Show ranking
Barbell brands1st of 836.1%Show ranking
Power rack brands1st of 537%Show ranking
Lifting straps brands1st of 744%Shown above
Lifting belts1st of 648.2%Show ranking
Wrist wraps brands1st of 566.4%Show ranking
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