Brandwave

Bodylastics vs Serious Steel Fitness:Which is more popular?

In September 2026, Bodylastics had more branded searches than Serious Steel Fitness among resistance band brands worldwide. Bodylastics had about 1,900 branded searches, while Serious Steel Fitness had 1,300. Bodylastics made up 0.53% of all resistance band brand searches we track, and Serious Steel Fitness accounted for 0.36%. When we asked ChatGPT and Google AI Overviews about resistance band brands, Bodylastics and Serious Steel Fitness each appeared in two of the five answers. Serious Steel Fitness was mentioned before Bodylastics in every answer that named either.

Among resistance band brands worldwide in September 2026

Who do people search for more?

Bodylastics, about 46% more searches than Serious Steel Fitness

Bodylastics 1.9K searchesSerious Steel Fitness 1.3K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Bodylastics in 2 of 5Serious Steel Fitness in 2 of 5

Who does AI recommend more?

Serious Steel Fitness, named ahead of Bodylastics in 2 of 2 answers

Serious Steel Fitness first in 2Bodylastics never first

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Top resistance band brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bodylastics was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Serious Steel Fitness was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Serious Steel Fitness was listed before Bodylastics in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rogue Fitness1st
  2. Theraband2nd
  3. Fit Simplify3rd
  4. Serious Steel Fitness4th
  5. Whatafit5th
  6. Bodylastics6th
  7. Blackroll–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Theraband4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rogue Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bodylastics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Serious Steel Fitness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fit Simplify2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Whatafit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blackroll0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about resistance band brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bodylastics or Serious Steel Fitness more popular in search?

This chart shows how often people search Google for Bodylastics and Serious Steel Fitness by name. Each line represents a brand's share of searches for all eight resistance band brands we track, month by month, from English-language searches worldwide.

Bodylastics and Serious Steel Fitness among resistance band brands worldwide, by month

Share of searches by month for Bodylastics, Serious Steel Fitness. The figures are in the table below the chart.

View monthly share of searches table
MonthTherabandBlackrollRogue FitnessBodylasticsSerious Steel FitnessFit SimplifyWhatafit
Oct 202532.9%32.9%32.9%0.87%0.39%0.12%0.05%
Nov 202524.7%37.1%37.1%0.65%0.36%0.09%0.03%
Dec 202530.5%30.5%37.5%0.81%0.44%0.13%0.06%
Jan 202635%28.5%35%0.75%0.42%0.15%0.05%
Feb 202632.9%32.9%32.9%0.72%0.39%0.12%0.05%
Mar 202635.1%28.6%35.1%0.62%0.42%0.12%0.04%
Apr 202630.6%30.6%37.5%0.67%0.44%0.11%0.05%
May 202630.6%30.6%37.6%0.67%0.36%0.11%0.04%
Jun 202632.4%26.6%39.7%0.71%0.38%0.11%0.05%
Jul 202630.6%30.6%37.5%0.81%0.44%0.11%0.05%
Aug 202635.1%28.6%35.1%0.75%0.42%0.1%0.04%
Sep 202637.6%30.7%30.7%0.53%0.36%0.09%0.05%

How has the Bodylastics and Serious Steel Fitness comparison changed over the last 12 months?

3 findings

How did search popularity change for resistance band brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Bodylastics worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bodylastics’ and Serious Steel Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bodylastics

1 branded search term

  • bodylastics

Serious Steel Fitness

1 branded search term

  • serious steel fitness

How the Brand Demand Index is measured

Other head-to-heads among resistance band brands

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