Brandwave

Blackroll vs Serious Steel Fitness:Which is more popular?

In September 2026, Blackroll had more branded searches than Serious Steel Fitness among resistance band brands worldwide. Blackroll had about 110,000 branded searches, while Serious Steel Fitness had 1,300. Blackroll made up 30.7% of all resistance band brand searches we track, and Serious Steel Fitness accounted for 0.36%. When we asked ChatGPT and Google AI Overviews about resistance band brands, Serious Steel Fitness appeared in two of the five answers and Blackroll in none.

Among resistance band brands worldwide in September 2026

Who do people search for more?

Blackroll, about 85 searches for every 1 for Serious Steel Fitness

Blackroll 110K searchesSerious Steel Fitness 1.3K searches

Who does AI mention more?

Serious Steel Fitness, mentioned in 2 of 5 answers, Blackroll in 0

Serious Steel Fitness in 2 of 5Blackroll in 0 of 5

Who does AI recommend more?

Serious Steel Fitness, the only one of the two named

Serious Steel Fitness first in 2Blackroll never named

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Top resistance band brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Serious Steel Fitness was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Blackroll did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rogue Fitness1st
  2. Theraband2nd
  3. Fit Simplify3rd
  4. Serious Steel Fitness4th
  5. Whatafit5th
  6. Bodylastics6th
  7. Blackroll–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Theraband4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rogue Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bodylastics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Serious Steel Fitness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fit Simplify2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Whatafit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blackroll0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about resistance band brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Blackroll or Serious Steel Fitness more popular in search?

This chart shows how often people search Google for Blackroll and Serious Steel Fitness by name. Each line represents a brand's share of searches for all eight resistance band brands we track, month by month, from English-language searches worldwide.

Blackroll and Serious Steel Fitness among resistance band brands worldwide, by month

Share of searches by month for Blackroll, Serious Steel Fitness. The figures are in the table below the chart.

View monthly share of searches table
MonthTherabandBlackrollRogue FitnessBodylasticsSerious Steel FitnessFit SimplifyWhatafit
Oct 202532.9%32.9%32.9%0.87%0.39%0.12%0.05%
Nov 202524.7%37.1%37.1%0.65%0.36%0.09%0.03%
Dec 202530.5%30.5%37.5%0.81%0.44%0.13%0.06%
Jan 202635%28.5%35%0.75%0.42%0.15%0.05%
Feb 202632.9%32.9%32.9%0.72%0.39%0.12%0.05%
Mar 202635.1%28.6%35.1%0.62%0.42%0.12%0.04%
Apr 202630.6%30.6%37.5%0.67%0.44%0.11%0.05%
May 202630.6%30.6%37.6%0.67%0.36%0.11%0.04%
Jun 202632.4%26.6%39.7%0.71%0.38%0.11%0.05%
Jul 202630.6%30.6%37.5%0.81%0.44%0.11%0.05%
Aug 202635.1%28.6%35.1%0.75%0.42%0.1%0.04%
Sep 202637.6%30.7%30.7%0.53%0.36%0.09%0.05%

How has the Blackroll and Serious Steel Fitness comparison changed over the last 12 months?

3 findings

How did search popularity change for resistance band brands worldwide in September 2026?

1 change

  1. In September 2026, Blackroll overtook Rogue Fitness to rank 2nd among resistance band brands worldwide, with 30.7% of the searches.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Blackroll’s and Serious Steel Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blackroll

1 branded search term

  • blackroll

Serious Steel Fitness

1 branded search term

  • serious steel fitness

How the Brand Demand Index is measured

Other head-to-heads among resistance band brands

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