Brandwave

How popular isRep Fitness?

In September 2026, people searched for Rep Fitness by name about 90,500 times worldwide, a 22.3% increase from the previous year. These searches made up 20.8% of all global kettlebell brand searches, placing Rep Fitness third out of seven brands. When we asked both ChatGPT and Google AI Overviews about kettlebell brands, Rep Fitness appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

Rep Fitness is the third most searched of 7 competitors and the most recommended in AI answers.

  1. Rogue FitnessShare of searches 25.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. BowflexShare of searches 20.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. Rep FitnessShare of searches 20.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Titan FitnessShare of searches 17%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. Bells of SteelShare of searches 9.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top kettlebell brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rep Fitness appeared in all five answers. Rep Fitness is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rep Fitness1st
  2. Rogue Fitness2nd
  3. Bells of Steel3rd
  4. Bowflex4th
  5. Yes4All5th
  6. Titan Fitness6th
  7. Force USA–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rep Fitness5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bells of Steel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rogue Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bowflex3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yes4All3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Titan Fitness1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Force USA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kettlebell brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which kettlebell brands compete with Rep Fitness?

Rep Fitness against kettlebell brands worldwide, by month

Share of searches by month for Rogue Fitness, Bowflex, Rep Fitness, Titan Fitness, Bells of Steel, Force USA, Yes4All. The figures are in the table below the chart.

View monthly share of searches table
MonthRogue FitnessBowflexRep FitnessTitan FitnessBells of SteelForce USAYes4All
Oct 202527.5%22.6%18.5%18.5%8.3%3%1.6%
Nov 202527.3%18.2%22.4%18.2%10%3%0.89%
Dec 202527.2%22.1%18.2%18.2%10%3%1.3%
Jan 202627.6%22.4%18.5%18.5%8.3%3.7%1.1%
Feb 202627.4%22.6%18.5%18.5%8.3%3.7%1.1%
Mar 202630%20.1%16.4%20.1%9%3.3%1.2%
Apr 202631.1%20.8%17%17%9.3%3.4%1.2%
May 202628.8%19.3%19.3%19.3%8.6%3.2%1.4%
Jun 202632%17.5%17.5%17.5%9.6%3.5%2.3%
Jul 202630.6%20.5%16.8%16.8%9.2%3.4%2.7%
Aug 202629.3%19.6%19.6%16.1%8.8%3.9%2.6%
Sep 202625.3%20.8%20.8%17%9.3%3.4%3.4%

  1. 1.Rogue Fitness

    25.3%

    Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -4 points.

  2. 2.Bowflex

    20.8%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.Rep Fitness

    20.8%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Titan Fitness

    17%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Bells of Steel

    9.3%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.Force USA

    3.4%

    Held 6th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  7. 7.Yes4All

    3.4%

    Held 7th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.8 points.

Compare popularity between Rep Fitness and its closest rivals

Every comparison with Rep Fitness

22 comparisons

How has branded search demand for Rep Fitness changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rep Fitness worldwide rose from 74K to 90.5K.
  • Across the 12 months ending September 2026, Rep Fitness’ share of searches among kettlebell brands worldwide increased from 18.5% to 20.8%.
  • Across the 12 months ending September 2026, Rep Fitness’ share of searches among kettlebell brands worldwide peaked at 22.4% in November 2025 and was lowest at 16.4% in March 2026.

How did search popularity change for kettlebell brands worldwide in September 2026?

6 changes

  1. In September 2026, Bowflex gained share of searches among kettlebell brands worldwide, from 19.6% to 20.8%.

  2. In September 2026, Rep Fitness gained share of searches among kettlebell brands worldwide, from 19.6% to 20.8%.

  3. In September 2026, Titan Fitness gained share of searches among kettlebell brands worldwide, from 16.1% to 17%.

  4. In September 2026, Yes4All gained share of searches among kettlebell brands worldwide, from 2.6% to 3.4%.

  5. In September 2026, Bells of Steel gained share of searches among kettlebell brands worldwide, from 8.8% to 9.3%.

  6. In September 2026, Rogue Fitness lost share of searches among kettlebell brands worldwide, from 29.3% to 25.3%.

How are Rep Fitness’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Rep Fitness’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rep fitness

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How the Brand Demand Index is measured

Where does Rep Fitness compete?

Rep Fitness is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home fitness equipment brands6th of 95.5%Show ranking
Dumbbell rack brands4th of 69.8%Show ranking
Kettlebell brands3rd of 720.8%Shown above
Home gym equipment brands3rd of 623.3%Show ranking
Squat rack brands2nd of 725.6%Show ranking
Dumbbell brands3rd of 527.2%Show ranking
Adjustable dumbbells brands3rd of 527.3%Show ranking
Adjustable kettlebell brands2nd of 528.1%Show ranking
Barbell brands2nd of 829.7%Show ranking
Power rack brands2nd of 530.4%Show ranking
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